16 Essential SEO Tips for Beginners to Boost Traffic
By producing high-quality content, you can optimize your webpages to turn up higher in search engine results. The higher your website ranks for the right search queries, the more traffic you’re likely to drive to it.
1. Create Content Around Primary and Secondary Keywords
At the core of every effective SEO strategy is keyword research. Great content is built around both primary and secondary keywords, and knowing how to use them strategically will lead searchers to your website.
2. Use Short, Descriptive URLs
An effective URL should:
Use keywords: Your URL should include one or more keywords you’re targeting.
Be easy to understand: It should cater to the human eye and make it easy for readers to quickly comprehend what the webpage is about.
Be concise: Shorter URLs are preferable. Keep them around 60 characters. Many search engines can’t process longer URLs, which can push you further down the results page.
3. Generate Backlinks From High Site Authority Websites
Link building is another key component of any SEO strategy, and it’s a relatively easy tactic to start. Backlinks are a critical ranking factor, and they typically come in two forms: follow and nofollow links, with follow links carrying more weight.
4. Try to Rank for Featured Snippets
Google’s Featured Snippets is a highly sought-after spot that all digital marketers hope to attain when it comes to search engine results pages (SERPs). Featured Snippets appear at the very top of Google search results and have a high likelihood of attracting a lot of organic traffic.
5. Format Your Content for Search Engines
In addition to keywords, you’ll want to use heading and subheadings so that your content is easy for search engines to understand, and you can improve your organic search rankings.
6. Don’t Forget Your Page Titles and Meta Descriptions
Your keywords impact the content you write, but did you know they should also be used in page titles and meta descriptions? These are two basic HTML components where you can pack a punch with keywords and optimize your page, and they’re easy technical SEO edits for beginners.
7. Remove Anything That Loads Slowly
The longer it takes to load, the less time a visitor is likely to spend on your page — if they even make it to your webpage in the first place.
Google PageSpeed Insights is a free SEO tool to check the speed of your site. Add your URL, and you’ll get a range between zero and 100, with 100 being the fastest.
8. Use a Mix of Internal and External Links
By using an effective internal linking strategy, this keeps visitors engaged on your website longer.
When it comes to external links, quality matters. You should vet your external links before adding them to ensure that you’re not referencing low-quality content.
9. Add Links to Your Graphics
Building up backlinks through images and effective alt text is a great way to build your authority on a topic. The more links you amass, the better your ranking.
10. Increase Your Word Count
When writing a piece of content, it’s important to ensure it’s comprehensive. This helps search engines understand what your content is about and that it answers everything a searcher might want to know.
11. Publish Original Content
When adding new pages to your website, it’s important to publish original work and avoid duplicate content.
12. Write Evergreen Content
Evergreen content is the gift that keeps on giving for any inbound marketing strategy. It’s designed to be relevant today or five years from today. This means its traffic grows continuously over time and helps bring more visitors to your page.
13. Conduct a Site Audit
By auditing your site for SEO, you can improve the work you produce. These evaluations are designed to determine what you’re doing well and where you can improve.
14. Use a Simple On-Page SEO Checklist
On-page SEO is an amazing resource for improving the optimization of individual webpages.
15. Study Your Competitors
By analyzing your competitors’ content, you can determine how your website compares when it comes to rankings and learn a thing or two about what’s driving their SEO success.
16. Continue Learning About SEO
There are a few easy ways to stay up to date on SEO trends and news. You can sign up for workshops on the topic or find certificate programs. By joining industry associations, you’ll have access to new information as it comes out. You’ll also connect with others in the field who might have some SEO tips for you.
Discover the Best SEO Tips
SEO is integral to marketing success, and every digital marketer should know at least a little bit about this important, traffic-driving tool. The actionable SEO tips listed in this article are an easy way for beginners to cut their teeth on optimization. Even these small actions will produce fast, drastic results when it comes to web rankings and traffic.