Hi there, I'm Ally, and I am here to help you to look for solutions for products for your child - including toys, safety products and more. We continue to be one of the best baby stores online that South Africa has to offer.
At 4aKid, we pride ourselves in our innovative & good quality products as well as our exceptional personalized service at all times, both as an online store and to our resellers. When you buy from 4aKid, we care about you as a customer and we really value your support.
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4aKid is an online baby shop selling baby proofing items, child safety products, kids clothing, toys and trendy baby accessories, making life easier and simpler for parents, including items for pregnant moms too. We offer award-winning baby stores online products suitable for kids of all ages which are also great for baby showers, birthdays or any other occasions as well as just daily life with your baby, toddler or child. We offer wholesale opportunities for online stores, retailers, part-time agents as well as dropshipping and an affiliate marketing program.

We are a long term partner for your child's safety & entertainment lifestyle, for all stages of their childhood development.

We have over 15 years of experience in all areas of the retail and wholesale distribution business, Ally founded For A Kid cc at the start of 2007. Since then, For A Kid has established sole agencies and distribution agreements with international companies for various branded products from around the world, and have dedicated themselves to bringing these unique products into the South African market. These products have been successfully introduced to the parents of South Africa, with amazing and positive results. No more searching for baby stores online;

"As the mother of two young children, I've realized that child safety is the responsibility and obligation of every parent and guardian. After all, we all want the best for our children. Being a parent in today's times is challenging enough, so I've worked hard at finding the products, tools and resources to make life easier & simpler for parents and for kids. We want to continu eto be the best online toy stores and baby stores South Africa has to offer." – Ally Cohen, founder of For A Kid.
SEARching for Baby stores online?
We have the experience you need
Over the years, 4aKid has won numerous products awards for being one of the top baby stores online from Mama Magic, Baba Indaba as well as toy award from Nicki Bush, internationally recognized parenting and toy expert and author. In 2018, 4aKid was given an international award "Most Innovative Products Manufacturer 2018 - South Africa" by Lux Parent and Baby Awards plus also Top 30 South African Kids and Parenting blogs, Websites & Newsletters in 2018 by FeedSpot.com.
In 2019. 4aKid won Best Baby Products & Toys Wholesale Retailer - South Africa AND African Excellence Customer Services Satisfaction Award 2019 By AI Publishing and MEA Markets. In 2020, 4aKid was awarded the Best Online Baby Product Wholesaler 2020 - South Africa in the 2020 African Excellence Awards as well as Best Child Safety Products Retailer - South Africa hosted by MEA Markets. We continue to set the standard as one of the top Online toy stores South Africa has to offer.
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become a reseller
Selling 4aKid products is simple and you work your own hours when it suits you. You sell the 4aKid products through networking and direct selling to your friends, work acquaintances and family. For those with the drive and commitment, this is a very great business with enormous potential to to work with one of the best baby stores online!

Query to become a 4aKid Reseller 

Please complete this form to query how to become a 4aKid Reseller. Please note that subscription confirmation on email is required on submission of this form. 
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Order online today, quickly, and easily and select from our many payment gateways. Our website has the best security encryption and your card details are safe when you make a payment.
It's As Easy As 1, 2, 3

1: Search for the toy, accessory or safety product you want to buy

2: If you can't find what you are looking for, use our live chat or WhatsApp options in the corners

3: After the purchase, you will receive an order confirmation. Your purchase will be dispatched within 1-2 working days with the exception of pre-order items.

You can easily track the delivery online, or feel free to collect it, if that option was chosen.