In a groundbreaking move, Mattel introduces a new addition to its inspirational doll lineup – a Barbie® doll with Down syndrome. This empowering creation aims to provide children with a diverse and inclusive representation, allowing them to see themselves in Barbie and reflect the world around them. Just in time for National Down Syndrome Day on the 20th of October, this Barbie doll encourages children to weave more stories through the power of play.
Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls at Mattel, emphasizes the vital role Barbie plays in a child's early experiences. By countering social stigma through play, Barbie becomes a platform for teaching understanding and fostering empathy, contributing to a more accepting world.
To ensure the authenticity of the representation, Barbie collaborated closely with the National Down Syndrome Society (NDSS). The NDSS, an organization dedicated to empowering individuals with Down syndrome and their families, provided valuable insights throughout the design process. From the doll's sculpt and clothing to accessories and packaging, the partnership aimed at creating a Barbie that resonates immediately with the Down syndrome community.
Ancella Ramjas, National Executive Director at Down Syndrome South Africa (DSSA), sees the launch as a powerful symbol of inclusivity and representation. For DSSA, it presents a unique opportunity to collaborate with Barbie SA to educate, empower, and promote acceptance, contributing to a more inclusive world.
The Barbie doll with Down syndrome aligns with the theme of DSSA's upcoming National Awareness Month in October – 'Empowering Dreams, Embracing Diversity.' Ramjas believes it reflects the impact of breaking down barriers and promoting inclusivity, one doll at a time.
Barbie has long been a pioneer in inclusivity, offering over 175 looks with a variety of eye colors, hair types, body shapes, disabilities, and fashion choices. The introduction of dolls with vitiligo, using a wheelchair or a prosthetic limb, featuring hearing aids, and representing various hair conditions highlights Barbie's commitment to global belonging and inclusivity.
Available at leading retailers nationwide, the Barbie doll with Down Syndrome is priced at R279.00. Join the celebration of Down Syndrome Awareness Day on the 21st of October at the Pretoria Botanical Gardens with Down Syndrome South Africa. The day promises a fun walk, cupcake decorating, a family picnic, face painting, and more. RSVP to the event by emailing DSSAoffice@icon.co.za and be part of this joyous occasion promoting awareness, acceptance, and celebration of diversity.
