What is 4aKid?

4aKid, leading online baby shop and trusted for for over 15 years, specializes in the retail, wholesale and distribution of innovative baby proofing items, child safety products, kids clothing, and trendy baby accessories, making life easier and simpler for moms and dads. Our range includes goodies for pregnant moms too. We offer award-winning products suitable for kids of all ages which are also great for baby showers, birthdays or any other occasions as well as just daily life with your baby, toddler or child.

For a Kid t/a 4aKid is the manufacturer and/or importer for Smitten by 4aKid, 4aKid and 4aKid Safety. We are also the distributors and agents for the awesome baby and kids brand like Infoband, Tummy Tie, Playtape, SoPure, Nunuki, Melissa & Doug, Alphacell, Feelgood Health, Jeronimo, Secure a Kid, Snappi and other amazing baby brands.

We pride ourselves in our innovative & good quality products as well as our exceptional personalized service at all times, both as an online store and to our resellers.

Welcome to our Website

As the mother of two young children, I've realized that child safety is the responsibility and obligation of every parent and guardian. After all, we all want the best for our children. Being a parent in today's times is challenging enough, so I've worked hard at finding the products, tools and resources to make life easier & simpler for parents and for kids."

– Ally Cohen, founder of For A Kid.

With over 15 years of experience in all areas of the retail and wholesale distribution business then, Ally founded For A Kid cc at the start of 2007. Since then, For A Kid has established sole agencies and distribution agreements with international companies for various branded products from around the world, and have dedicated themselves to bringing these unique products into the South African market. These products have been successfully introduced to the parents of South Africa, with amazing and positive results.

The history of 4aKid and Ally Cohen

Now with over 27 years experience in retail/wholesale as well as over 14 years experience in e-commerce and digital marketing, During 2008, Ally was nominated as one of the top 5 finalists in the Living and Loving Standard Bank MomEntrepeneur, a national business competition, and in December 2008, she was invited onto the national television talk-show, 3Talk to discuss child safety, and showcase her safety products in conjunction with Missing Children SA.

In 2009, Ally joined the team of experts on the Arrive Alive website, advising the public on the different aspects of child road safety, and at the start of 2010, she was appointed Child Safety Advisor for Parent24.com

In April 2010, Ally Cohen appeared on the Mamas and Papas interactive parenting show on SABC3, where 4aKid Child Safety Products, including the “Secure-A-Kid” and “Easy Sleeper,”was presented and child safety advice was given to the viewers about traveling with their children.

Products like the "Mommy I'm Here," “4aKid Child Safety Harnesses” and the “Infobands” were also featured on Good Morning Africa on DSTV in April 2010, where advice about child safety regarding abductions and human trafficking was given to viewers and current safety issues were discussed in detail.

In November 2010, Ally was interviewed on popular parenting show Great Expectations on E-TV by Sam Cowen, as a Child Safety Expert on an episode called The Safety Show, and in December 2010, Ally appeared on the news on DSTV's E-Channel to give holiday safety tips for parents & children.

In 2011, Ally was appointed as resident child safety advisor for Mommalicious Mammas, one of South Africa's leading parenting forums.

In 2011, 4aKid was nominated and awarded as 1st Runner-up in the Radio 702 Softline Pastel Small Business Awards 2011. In 2012, Ally appeared on Good Morning Africa on DSTV and The Big Small Business on Summit TV DSTV.

UNISA Contemporary Retail and Marketing Case Studies

In 2012, 4aKid contributed to the University of South Africa (Unisa) Contemporary Retail and Marketing Case Studies Book under Marketing Success Stories.

In 2013, Ally was appointed as child safety advisor for The Baby Club. She also appeared on Great Expectations on ETV on a show about child safety and how to deal and explain crime to your child, with presenter Lebo Mashile, in March 2013.

Over the years, 4aKid has won numerous products awards from Mama Magic, Baba Indaba as well as toy award from Nicki Bush, internationally recognized parenting and toy expert and author. In 2018, 4aKid was given an international award "Most Innovative Products Manufacturer 2018 - South Africa" by Lux Parent and Baby Awards plus also  Top 30 South African Kids and Parenting blogs, Websites & Newsletters in 2018 by FeedSpot.com.

In 2019. 4aKid won Best Baby Products & Toys Wholesale Retailer - South Africa AND African Excellence Customer Services Satisfaction Award 2019 By AI Publishing and MEA Markets. In 2020, 4aKid was awarded the Best Online Baby Product Wholesaler 2020 - South Africa in the 2020 African Excellence Awards as well as Best Child Safety Products Retailer - South Africa hosted by MEA Markets. In 2021, 4aKid was awarded Most Trusted eTail Baby & Toddler Product Store 2021, and in 2022, awarded Best Baby Products & Toys Wholesale Retailer - South Africa & African Excellence Customer Services Satisfaction Award 2022 as well in the top 10 Best South African Kids and Parenting Blogs & Websites by FeedSpot. 

Passionate about 4aKid and the baby industry

Now with over 27 years experience in retail/wholesale as well as over 15 years experience in e-commerce and a passion for digital marketing and automation, Ally has also become a consultant and advisor in the industry, helping others to start up their businesses in the same industry. She also offers training within her affiliate program for 4aKid, 4aPet and 4aShopOnline (USA). She has studied multiple local & international courses within the digital marketing and e-commerce industry and is also certified for Google Adwords, Google Analytics and Google Tag Manager. 

About her business 4aKid, Ally says, “My mission is to ensure that our child safety products are affordable and available to parents across the country, and to create better child safety awareness, whether at home, while eating, in the bath, in the garden, in the car, in the pool, while travelling, shopping or just being out and about.

Our children are our future, and it's our duty to make sure that they're as safe as possible while they're in our care. Many accidents and dangers can be prevented with some foresight and a little preparation.”

Social Responsibility

At 4aKid, we are passionate about social responsibility. We care about the children of Southern Africa and try to make a difference to our community. We have selected a few charities and these include Yad Aharon and Michael, Sandton SPCA, Hatzollah and Tshwane Haven Place of Safety.

The 4aKid Staff

4aKid staff comprises of  a team of dynamic ladies with the same values and passion for children. We are a fun team that work together and consider each other family.

To Buy Our Products

Check out our online store here https://4akid.co.za/collections/all

To Stock Our Products

We are based in Gauteng and have the resources to distribute our products both nationally and internationally. We supply to retail outlets and chain stores, online stores, drop-shipping, affiliate marketing and also make use of agents in the areas where our products do not have any representation. Please Contact us (use the email address under "Become a Reseller") for trade or wholesale queries. 

What else do we do?

Owner of 4aKid, Ally Cohen is passionate about ecommerce, digital marketing, SEO, online automation and more. As a result of her entrepreneur abilities, she has also opened other online stores in different industries like 4aPet, a niche pet products supply online store www.4apet.co.za catering to Southern Africa as well as 4aShopOnline, a niche affiliate store www.4ashoponline.com for high-international target market. 

why shop with 4akid

4 A Kid, offering you childproofing items, baby safety products and even goodies for mom or dad, giving you peace of mind, and helping make life simpler and easier for you. Don't take the risk and put your child's safety FIRST!