Johannesburg, August 27, 2024 – Fisher-Price, the iconic toy brand, has partnered with multi-platinum, 12-time Grammy Award-winning artist John Legend to release covers of three beloved Fisher-Price songs: "Maybe," "Friendship," and "Great, Great Day." These tracks, which have been cherished by families through various Fisher-Price toys, are featured on Legend’s debut children's album, My Favorite Dream. The album is set for release on August 30th via Republic Records: Kids & Family and is currently available for pre-save.
"Music has always been a key element in our toys, playing a significant role in creating memorable family moments worldwide," said Brian Fitzharris, Senior Vice President and General Manager of Fisher-Price, Mattel. "Collaborating with a globally renowned artist like John Legend on his first children's album has been a truly rewarding experience for us at Fisher-Price. Knowing that the music in our toys has touched the lives of millions of families, including John Legend's, fuels our dedication to this industry."
The collaboration between Fisher-Price and John Legend was sparked by a viral social media moment, where Legend was seen singing "Maybe," a favourite tune of his daughter, from the award-winning Kick & Play Piano Gym. The heartwarming video resonated deeply with fans and led to this natural and exciting partnership.
"Fisher-Price and music have been integral parts of my childhood, and they continue to play a big role in my kids' lives today," said John Legend. "This special connection makes our partnership with Fisher-Price, and the children's album we're working on, incredibly meaningful."
The three Fisher-Price songs featured on My Favorite Dream were thoughtfully selected from the brand's extensive music catalogue, encompassing both classic favourites and new releases for 2024. Highlights include:
- Fisher-Price Glow and Grow™ Kick & Play® Piano Gym, featuring "Maybe" (R1489.99): This essential baby registry item has been adored by parents and babies alike since its debut. The song "Maybe," which has gone viral thanks to social media platforms like TikTok and Reddit, is a standout feature of this toy. Beyond the music, the gym's removable piano, linkable toys, and Smart Stages™ learning levels make it a must-have for every baby, growing with them from newborn to toddler. The Fisher-Price Kick & Play Piano Gym, along with other popular Fisher-Price toys, is now available at retailers nationwide.
My Favorite Dream is more than just an album; it's a celebration of the joy that music and play bring to families. Don't miss out on this unique collaboration between Fisher-Price and John Legend, available from August 30th.
