Mattel, Inc. has revealed a brand-new lineup of Disney Princess and Disney Frozen toys that celebrate the magical adventures of these beloved characters. With unrelenting attention to detail, incredible execution, and fresh thinking, this new line from Mattel brings iconic characters and stories to life in a whole new way.
Inspired by Consumer Kids Insights
The all-new lineup from Mattel was created with consumer kids in mind, delivering on what they want. The line includes more animal friends and sidekicks, innovative castles, houses, and vehicles, hair play and color change, and expanded storytelling opportunities.
Premium Toys for Kids and Collectors Alike
Toys are available globally, including bright colors, true-to-character facial features, hair fiber tailored to the characters, and premium fabrics. The Disney dolls line from Mattel also includes unique collector offerings for adult fans that celebrate these beloved characters in a brand-new way with premium offerings to expand every fan's collection.
Introducing the Disney Villains
Mattel and Disney will also bring the Disney Villains out of the shadows with a refined collection of premium dolls, capturing these mischievous characters in a new light.
Global Licensing Agreement
Mattel was awarded the global licensing rights to develop lines of toys for Disney Consumer Products, Games, and Publishing, including fashion dolls, small dolls, and figures. Through this agreement, Mattel will develop dolls based on Disney Princess characters such as Aladdin, Beauty and the Beast, Brave, Cinderella, The Little Mermaid, Mulan, Pocahontas, The Princess and the Frog, Sleeping Beauty, Snow White and the Seven Dwarfs, Tangled, and Disney Frozen.
Conclusion
The New Line-Up Revealed is available nationwide and subject to change and availability. Mattel is dedicated to bringing the magical adventures of Disney Princess and Frozen characters to life, inspiring kids and collectors alike with their premium offerings.
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