IMattel, Inc. (NASDAQ: MAT) imemezele ukuthi iBarbie® yethula unodoli wokuqala weBarbie onesifo sikashukela sohlobo loku-1 (T1D). Lokhu okungeziwe kulayini kunika amandla izingane eziningi ukuthi zizibone zibonakala kuBarbie futhi kukhuthaza ukudlala ngonodoli okudlulela ngale kokuhlangenwe nakho kwengane, ngaleyo ndlela kukhuthaze umuzwa omkhulu wokufakwa kanye nokuzwela – zonke izinsika zomsebenzi wophawu lweBarbie.
“Ukwethula unodoli weBarbie onesifo sikashukela sohlobo loku-1 kuphawula isinyathelo esibalulekile ekuzibophezelweni kwethu kokubandakanya nokumelwa,” kusho uKrista Berger, uSihlalo Omkhulu weBarbie kanye neNhloko Yomhlaba Wonke Yonodoli. “IBarbie isiza ukwakha imibono yokuqala yezingane ngomhlaba, futhi ngokubonisa izimo zezokwelapha ezifana ne-T1D, siqinisekisa ukuthi izingane eziningi zingazibona ezindabeni ezizicabangayo kanye nakunodoli ababathandayo.”
Ukuqinisekisa ukuthi idizayini kanodoli ibamba ngempela umphakathi, iBarbie ibambisane neBreakthrough T1D (owayekade eyiJDRF), inhlangano ehamba phambili yomhlaba wonke yocwaningo lwesifo sikashukela sohlobo loku-1 kanye nokumela izindaba ezihlobene naso ezibophezele ekusheshiseni izinto ezintsha eziguqula impilo zokwelapha, ukuvimbela, kanye nokwelapha isifo sikashukela sohlobo loku-1 kanye nezinkinga zaso. I-T1D isimo esingamahlalakhona esizivikelayo esenza i-pancreas ikhiqize insulini encane kakhulu noma ingakhiqizi nhlobo, okuholela ekuthembekeni ekwelashweni kwe-insulini kanye nengozi yezinkinga zesikhashana noma zesikhathi eside. IBarbie isebenze eduze neBreakthrough T1D ukuze ibonise ngendlela efanele izinto zokwelapha abantu abanesimo esinjalo abangase bazisebenzise kanye nokubukeka kukadoli, konke kuhlanganisa nepatheni yengubo:
· I-Continuous Glucose Monitor (CGM): Unodoli ugqoka i-CGM engalweni yakhe ukuze asize ukuphatha isifo sikashukela sohlobo loku-1. Ama-CGM amancane, amadivayisi agqokwayo akala njalo amazinga kashukela egazini lomuntu. Ukuze igcine i-CGM yayo isendaweni, isebenzisa itheyiphu yezokwelapha enesimo senhliziyo – iBarbie pink, vele – kanye nefoni ebonisa uhlelo lokusebenza lwe-CGM ukuze isize ukulandelela amazinga kashukela egazini layo usuku lonke.
· I-Insulin Pump: IBarbie ine-insulin pump, idivayisi encane yezokwelapha egqokwayo evumela ukugonywa kwe-insulini okuzenzakalelayo uma kunesidingo, enamathiselwe okhalweni lwayo.
· Izingubo EzinamaPolka Dot Aluhlaza Okwesibhakabhaka: Unodoli ugqoka i-top enama-polka dot esesitayeleni kanye nesiketi esifanayo esinama-ruffle. Kokubili umbala oluhlaza okwesibhakabhaka kanye nokuphrinta okuyindilinga kuyizimpawu zomhlaba wonke ezimelela ukuqwashisa ngesifo sikashukela.
· Isikhwama: Unodoli uza nesikhwama esiluhlaza okwesibhakabhaka esiphaphathekile, esifanele uBarbie ukuthi aphethe noma yiziphi izinto ezibalulekile, njengezinto zesifo sikashukela sohlobo loku-1 noma ukudla okulula, uma esohambeni.
“Sajabula kakhulu lapho iBarbie isisondela ukuzobambisana ekuthuthukiseni unodoli weBarbie onesifo sikashukela sohlobo loku-1,” kusho u-Aaron J. Kowalski, Ph.D., oyi-CEO yeBreakthrough T1D. “Ngiphile ne-T1D kusukela ngineminyaka engu-13, nomfowethu kusukela eneminyaka engu-3, ngakho-ke lokhu kubambisana kungokomuntu siqu kakhulu – kusho okuningi ukuba yingxenye yokuletha ukubonakala okukhulu esimweni esithinta imindeni eminingi. Kuyilungelo ukusebenza nophawu olwabelana ngokuzibophezela kwethu ekukhombiseni izingane ukuthi impilo enesifo sikashukela sohlobo loku-1 ingagcwalisa, ibe namandla, futhi ikhuthaze.”
Endaweni, lo nodoli usekelwa yiDiabetes Alliance, umfelandawonye kazwelonke wezinhlangano nabantu abazibophezele ekuthuthukiseni izimpilo zabantu abanesifo sikashukela eNingizimu Afrika.
"Ukwethulwa kukadoli weBarbie onemonitha kashukela egazini eqhubekayo noma i-CGM kuyisikhathi esinamandla sokuqwashisa ngesifo sikashukela. Kubonisa okunye kokusha okubaluleke kakhulu ekunakekelweni kwesifo sikashukela eminyakeni yamuva, okuyilokho okuqashwa kashukela egazini okuqhubekayo, okuguqule izimpilo zabantu abaningi abanesifo sikashukela, ikakhulukazi izingane. Ngokuletha leli qiniso ezandleni zezingane yonke indawo, sisiza ukunciphisa ukubandlululwa, kuvuse ukuzwela, futhi kukhuthaze izingxoxo ezibalulekile emindenini, ezikoleni, nasemiphakathini," kusho uDkt Patrick Ngassa Piotie, uSihlalo, weDiabetes Alliance South Africa.
IBarbie iphinde yahlonipha abantu ababili abayizibonelo zomhlaba wonke nabamele izindaba zesifo sikashukela sohlobo loku-1 – uMfundisi wePeloton uRobin Arzón e-US kanye nemodeli uLila Moss e-UK. INingizimu Afrika inabameli ababili bendawo abakhuthaza ukubonakala kwe-T1B, uHolly Rey, umculi waseNingizimu Afrika oneminyaka engu-29 ozithengisele ngendlela emangalisayo, kanye nomdansi oneminyaka engu-10 uSayuri Sewsunker.
"Ngiqhakaze neType 1 Diabetes, ngaso sonke isikhathi ngangizwa sengathi ngingaphandle. Ngangibhekwa sengathi nginokuthile okungalungile futhi ngangixhashazwa ngenxa yalokho. Isifo sikashukela sasibhekwa njengento ozizwele wena futhi lokhu kungaqondi kwaholela ekubizweni ngamagama, ekushiyekeni emisebenzini, emaphathini okuzalwa nasemaqenjini ezemidlalo. Eqinisweni, ngathola induduzo enkulu ngokudlala neBarbie yami ngisengumntwana. Ukube bekukhona iBarbie enesifo sikashukela sohlobo loku-1 ngaleso sikhathi, ngicabanga ukuthi ngabe kwaguqula impilo yami kakhulu. Ngeke nje ngabe kwangenza ngizizwe ngibonwa futhi ngizwe sengathi akukho lutho olungalungile ngami, kodwa futhi ngabe kwenza izingane zesikole zaqonda ukuthi ukuba nesifo sikashukela akusho ukuthi kukhona okungalungile ngawe, eqinisweni kwenza ube okhethekile. Ngoba uma iBarbie inesifo sikashukela, khona-ke kufanele kube kulungile ukuthi nami ngibe nesifo sikashukela, kungase kube ngisho kupholile," kusho uHolly Rey. "Ngikholelwa ngempela ukuthi le Barbie enesifo sikashukela izokwakha ukuqwashisa okukhulu ngesifo sikashukela futhi iguqule indaba mayelana nokuthi isifo sikashukela siyini nokuthi sibukeka kanjani. Isifo sikashukela, sohlobo loku-1 nolwesi-2, sithinta izigidi zabantu futhi ngicabanga ukuthi le Barbie izovusa izingxoxo ezibaluleke kakhulu okudingeka zibe khona, hhayi nje nezingane, kodwa nabantu abadala, umphakathi kanye nabathatha izinqumo ohlelweni lwezempilo."
Ulayini weBarbie Fashionistas uhlanganisa ukubukeka okungaphezu kuka-175 ezinhlobonhlobo zamathoni esikhumba, imibala yamehlo, imibala yezinwele nokuthungwa, izinhlobo zomzimba, ukukhubazeka, kanye nezitayela zemfashini, okuhlanganisa unodoli weBarbie Oyimpumputhe, unodoli weBarbie onesifo seDown Syndrome, kanye nonodoli weBarbie Onezinsiza-kuzwa, phakathi kwabanye. Ngo-2020, iBarbie yaqala ucwaningo lweminyaka eminingi nabacwaningi baseCardiff University ngezinto ezinhle zesikhathi esifushane nezesikhathi eside zokudlala ngonodoli. Kutholwe ukuthi ukudlala ngonodoli kusebenza ngenhloso emangalisayo ngesikhathi sezigaba ezibalulekile zentuthuko, njengoba kungase kusize ukubeka izingane endleleni yempumelelo ngokukhuthaza ukuzwela kanye nokuthuthukisa amakhono omphakathi adingekayo ukuze zikhazimule, konke lokho ngenkathi zicabanga ngekusasa lazo endaweni efanayo yokudlala.
Onodoli beBarbie Fashionistas baka-2025 bazibophezele okungenani kuma-50% eplastiki ye-bio-circular eqinisekiswe yi-ISCC (Indlela Yokulinganisa Kwesisindo), nazo zonke amabhokisi enziwe ngezinto eziqinisekiswe yi-FSC. Ngokufaka iplastiki eqinisekiswe yi-ISCC kulaba nodoli, iBarbie ihlose ukunciphisa ukuthembela ezintweni ezisekelwe kumafosili ukuze isekele umnotho oyindilinga kakhulu.
Onodoli beBarbie Fashionistas baka-2025, okuhlanganisa nonodoli weBarbie onesifo sikashukela sohlobo loku-1, sebekhona eMattel Shop nakubathengisi ezweni lonke.
Mayelana neMattel
IMattel yinkampani ehamba phambili emhlabeni wonke yamathoyizi nokuzijabulisa komndeni kanye nomnikazi weminye imikhiqizo edume kakhulu emhlabeni. Sibandakanya abathengi nabalandeli ngemikhiqizo yethu, okuhlanganisa iBarbie®, iHot Wheels®, iFisher-Price®, iAmerican Girl®, iThomas & Friends™, iUNO®, iMasters of the Universe®, iMatchbox®, iMonster High®, iMEGA® kanye nePolly Pocket®, kanye nezinye izindawo ezidumile esinazo noma esinezimvume zazo ngokubambisana nezinkampani zokuzijabulisa zomhlaba wonke. Izinhlinzeko zethu zihlanganisa amathoyizi, okuqukethwe, imikhiqizo yabathengi, ulwazi lwedijithali nolwangempela. Imikhiqizo yethu ithengiswa ngokubambisana nezinkampani ezihamba phambili emhlabeni ezithengisayo neze-e-commerce. Kusukela yasungulwa ngo-1945, iMattel iyaziqhenya ngokuba umhlanganyeli othembekile ekunikezeni amandla izizukulwane ukuba zihlole ubuhle bobuntwana futhi zifinyelele amandla azo agcwele. Sivakashele ku-mattel.com
Mayelana neBreakthrough T1D, Owayekade EyijDRF
Njengenhlangano ehamba phambili yocwaningo lwesifo sikashukela sohlobo loku-1 (T1D) emhlabeni wonke, iBreakthrough T1D (owayekade eyiJDRF) isiza ukwenza impilo yansuku zonke ngesifo sikashukela sohlobo loku-1 ibe ngcono ngenkathi kuphishekelwa amakhambi. Lokhu sikwenza ngokutshala imali ocwaningweni oluthembisayo kakhulu, sinxuse intuthuko ngokusebenza nohulumeni ukubhekana nezinkinga ezithinta umphakathi we-T1D, futhi sisize ekufundiseni nasekunikezeni amandla abantu ababhekene nalesi simo.
Mayelana neDiabetes Alliance
I-Diabetes Alliance ingumfelandawonye kazwelonke wezinhlangano nabantu abazibophezele ekuthuthukiseni izimpilo zabantu abanesifo sikashukela eNingizimu Afrika. Ngokubambisana, ukumela, imfundo, kanye nocwaningo, i-Alliance isebenza ukuthonya inqubomgomo, ukuqinisa ukubandakanyeka komphakathi, kanye nokushayela ukuvimbela okungcono, ukuxilongwa, kanye nokunakekelwa kwazo zonke izinhlobo zesifo sikashukela. Sikholelwa ukuthi wonke umuntu ophila nesifo sikashukela kufanele athole amathuluzi, ukwesekwa, kanye nenhlonipho abayidingayo ukuze baphile kahle.
Ngicela ungazise uma udinga ukuthi isitatimende sibuyekezwe noma uma kudingeka olunye ulwazi. Ngibheke ngabomvu ukubona ukukhishwa kokugcina kanye nokusekela lo mkhankaso obalulekile.
Mayelana nesifo sikashukela sohlobo loku-1 (T1D)
I-T1D isimo esizivikelayo esenza i-pancreas ikhiqize insulini encane kakhulu noma ingakhiqizi nhlobo. Lokhu kuholela ekuthembekeni ekwelashweni kwe-insulini kanye nengozi yezinkinga zesikhashana nezesikhathi eside, okungahlanganisa ukukhuphuka nokwehla kukashukela egazini; ukulimala kwezinso, amehlo, imizwa, nenhliziyo; ngisho nokufa. Emhlabeni wonke, kuthinta abantu abacishe babe izigidi eziyi-9. Abaningi bakholelwa ukuthi i-T1D ixilongwa kuphela ebuntwaneni nasebusheni, kodwa ukuxilongwa ebuhlotsheni kuvamile futhi kubalelwa cishe ku-50% wazo zonke izifo ze-T1D. Ukuqala kwe-T1D akuhlangene nokudla noma indlela yokuphila. Nakuba izimbangela zayo zingakaqondwa ngokugcwele, ososayensi bakholelwa ukuthi zombili izici zofuzo kanye nezimbangela zemvelo ziyahileleka. Okwamanje akukho khambi le-T1D.
