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Trusted by parents. Designed for real life. From child safety essentials to baby must-haves and educational toys, everything is designed to support your family every step of the way.

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Get the latest trending baby & kids products.

CharmChamber Jewelry Box

CharmChamber Jewelry Box

CharmChamber Jewelry Box

R839.00

Jeronimo Handheld Writing Board with Hidden Pen & Music Notes – Blue

Jeronimo Handheld Writing Board with Hidden Pen & Music Notes – Blue

Jeronimo Handheld Writing Board with Hidden Pen & Music Notes – Blue

R409.00

Jeronimo Sprinkler Pad – Blue | Summer Splash Pad (170cm)

Jeronimo Sprinkler Pad – Blue | Summer Splash Pad (170cm)

Jeronimo Sprinkler Pad – Blue | Summer Splash Pad (170cm)

R330.00

Nuovo Wooden Animal Puzzle Toy | Where The Animals Go (3+)

Nuovo Wooden Animal Puzzle Toy | Where The Animals Go (3+)

Nuovo Wooden Animal Puzzle Toy | Where The Animals Go (3+)

R233.00

Jeronimo Civil Engineer Airplane

Jeronimo Civil Engineer Airplane

Jeronimo Civil Engineer Airplane

R467.00

Stroller Organiser - ZigZag

Stroller Organiser - ZigZag

Stroller Organiser - ZigZag

R213.00

Car Trunk Organiser – Foldable Boot Storage with Compartments

Car Trunk Organiser – Foldable Boot Storage with Compartments

Car Trunk Organiser – Foldable Boot Storage with Compartments

R154.00

Beba Mour Roses Tote – Stylish Baby Bag with Changing Mat

Beba Mour Roses Tote – Stylish Baby Bag with Changing Mat

Beba Mour Roses Tote – Stylish Baby Bag with Changing Mat

R878.00

Nuovo 4-in-1 Nappy Bag – Blue | Portable Crib & Changing Mat

Nuovo 4-in-1 Nappy Bag – Blue | Portable Crib & Changing Mat

R721.00

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Parenting & Family eBooks

Discover practical guides, helpful checklists, expert advice, and family-friendly resources designed to make parenting a little easier. Download our collection of eBooks and access valuable tips for every stage of your parenting journey.

On Special This Month

3 in 1 High Chair - 4aKid

3 in 1 High Chair - 4aKid

-55%

3 in 1 High Chair

R1,099.00

From R499.00

+2

Bath Bombs - 4aKid

Bath Bombs - 4aKid

-75%

R40.00

R10.00

Wireless Microphone HiFi Speaker for Kids (DS813) - 4aKid

Wireless Microphone HiFi Speaker for Kids (DS813) - 4aKid

-80%

Imakrofoni Engenantambo Isipikha se-HiFi Yezingane (DS813)

R249.00

R50.00

Folding Mini USB Fan K12 - 4aKid

Folding Mini USB Fan K12 - 4aKid

-75%

Ukugoqa I-Mini USB Fan K12

R99.00

R25.00

Teddy Pancake Pan - 4aKid

Teddy Pancake Pan - 4aKid

-67%

I-Emoji Frying Pan

R299.00

R100.00

Flamingo Backpack Baby Diaper Bag - 4aKid

Flamingo Backpack Baby Diaper Bag - 4aKid

-33%

Llama Ubhaka Baby Bag

R299.00

R200.00

2 Litre Motivational Water Bottle - 4aKid

2 Litre Motivational Water Bottle - 4aKid

-75%

2 Litre Ibhodlela Lamanzi Elikhuthazayo

R199.00

R50.00

Melissa & Doug Pre-Kindergarten Smarty Pants - 4aKid

Melissa & Doug Pre-Kindergarten Smarty Pants - 4aKid

-67%

UMelissa & Doug Pre-Kindergarten Smarty Pants (Uku-oda kwangaphambili)

R300.00

R100.00

Curved Toddler Spoon & Fork - 4aKid

Curved Toddler Spoon & Fork - 4aKid

-59%

Isipuni Sojahidada Esigobile & Imfoloko

R49.00

R20.00

Shop All On Sale

Featured Products

Everyone’s talking about.

2 Litre Motivational Water Bottle - 4aKid

2 Litre Motivational Water Bottle - 4aKid

-75%

2 Litre Ibhodlela Lamanzi Elikhuthazayo

R199.00

R50.00

3 in 1 High Chair - 4aKid

3 in 1 High Chair - 4aKid

-55%

3 in 1 High Chair

R1,099.00

From R499.00

+2

3D Blue Saturn with Shooting Stars Wall Decal Sticker - 4aKid

3D Blue Saturn with Shooting Stars Wall Decal Sticker - 4aKid

-83%

Isitika Se-3D Saturn Esibhakabhaka Esine-Shooting Stars Wall Decal Decal

R149.00

R25.00

3D Coral Dolphins Wall Decal Sticker - 4aKid

3D Coral Dolphins Wall Decal Sticker - 4aKid

-83%

Isitika se-3D Coral Dolphins Wall Decal

R149.00

R25.00

3D Dark Saturn with Galaxy Wall Decal Sticker - 4aKid

3D Dark Saturn with Galaxy Wall Decal Sticker - 4aKid

-83%

I-3D Dark Saturn ene-Galaxy Wall Decal Sticker

R149.00

R25.00

3D Ladder over Volcano Wall Decal Stickers - 4aKid

3D Ladder over Volcano Wall Decal Stickers - 4aKid

-66%

I-3D Ladder phezu kwezitikha ze-Volcano Wall Decal

R149.00

R50.00

3D Outer Space Planets Wall Decal Stickers - 4aKid

-93%

I-3D Wall noma Izitikha Zesitezi - Amaplanethi Wendawo Yangaphandle

R149.00

R10.00

3D Rhino Wall Decal Sticker - 4aKid

3D Rhino Wall Decal Sticker - 4aKid

-83%

Isitika se-3D Rhino Wall Decal

R149.00

R25.00

3D Sea Stars Wall Decal Sticker - 4aKid

3D Sea Stars Wall Decal Sticker - 4aKid

-66%

Isitika se-3D Sea Stars Decal Decal

R149.00

R50.00

Shop Featured Products

Best baby products and toys, tried and tested, chosen by a mom just for you

Our Blog

from the world of kids and parenting...

Latest Parenting Tips

Why Evergreen Parenting Still Works in a World of Parenting Trends

Iseluleko Ngomzali

Why Evergreen Parenting Still Works in a World of Parenting Trends

‘I’m Neurodivergent and So Are My Kids’ | Parenting With ADHD

Iseluleko Ngomzali

‘I’m Neurodivergent and So Are My Kids’ | Parenting With ADHD

The Invisible Load Parents Carry Daily

Iseluleko Ngomzali

The Invisible Load Parents Carry Daily

Breastfeeding With Dad | How Fathers Can Support Mothers

Iseluleko Ngomzali

Breastfeeding With Dad | How Fathers Can Support Mothers

Why Being the “Calm Parent” Feels Impossible

Iseluleko Ngomzali

Why Being the “Calm Parent” Feels Impossible

The Real Reason Kids Push Boundaries

Iseluleko Ngomzali

The Real Reason Kids Push Boundaries

Big Questions Kids Ask | How to Answer With Honesty and Care

Iseluleko Ngomzali

Big Questions Kids Ask | How to Answer With Honesty and Care

Why Yelling Feels Automatic Even When You Hate It

Iseluleko Ngomzali

Why Yelling Feels Automatic Even When You Hate It

Latest Product Reviews

Best LEGO DUPLO Sets | Parent-Recommended Toys for Young Children

Izibuyekezo Zomkhiqizo

Best LEGO DUPLO Sets | Parent-Recommended Toys for Young Children

Barbie Honors Venus Williams with Inspiring Women Doll

Izibuyekezo Zomkhiqizo

Barbie Honors Venus Williams with Inspiring Women Doll

Barbie® Introduces First-Ever Barbie Doll with Type 1 Diabetes to Expand Representation and Inspire More Children

Izibuyekezo Zomkhiqizo

Barbie® Introduces First-Ever Barbie Doll with Type 1 Diabetes to Expand Representation and Inspire More Children

Why Kids Lie and What You Can Do About It

Izibuyekezo Zomkhiqizo

Why Kids Lie and What You Can Do About It

Making the Transition: A Comprehensive Review of Dr. Brown’s Milestones Cheers360 Spoutless Transition Cup

Izibuyekezo Zomkhiqizo

Making the Transition: A Comprehensive Review of Dr. Brown’s Milestones Cheers360 Spoutless Transition Cup

Discover Colourful Hydration: Lip Smacker Crayola Lip Balm Party Pack Review

Izibuyekezo Zomkhiqizo

Discover Colourful Hydration: Lip Smacker Crayola Lip Balm Party Pack Review

Top toys for Christmas 2024

Izibuyekezo Zomkhiqizo

Top toys for Christmas 2024

Creating Shared Experiences by Learning New Card Games

Izibuyekezo Zomkhiqizo

Creating Shared Experiences by Learning New Card Games

Latest Recipes

Slow Cooker Beef Stew with Root Vegetables

Slow Cooker Beef Stew with Root Vegetables

Creamy Chicken and Sweetcorn Soup

Creamy Chicken and Sweetcorn Soup

Keto Avocado and Bacon Salad

Keto Avocado and Bacon Salad

Air-Fried Sweet Potato Fries with Garlic Aioli

Air-Fried Sweet Potato Fries with Garlic Aioli

Breastfeeding Barriers | Why So Many Mothers Struggle

Breastfeeding Barriers | Why So Many Mothers Struggle

Spaghetti Aglio e Olio with Chili Flakes

Spaghetti Aglio e Olio with Chili Flakes

Vegan Chickpea Salad Sandwich

Vegan Chickpea Salad Sandwich

Avocado Toast with Poached Egg and Sriracha

Avocado Toast with Poached Egg and Sriracha

I-4aKid - Isitolo Sezingane Nezingane, Isitolo Samathoyizi, eNingizimu Afrika

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