BabyYumYum.co.za is the fastest-growing parenting portal in South Africa and has become the preferred interactive sharing and networking community of parents hungry for credible information, both factual and product-related, trustworthy expert advice and useful resources to assist them with their lifestyle choices and purchasing decisions.

Mattel, Inc. and its iconic Barbie® brand represent global diversity and inclusivity. Thereby inspiring girls to tell more stories and find a doll that speaks to and represents them.  

Cartoon Network has some awesome shoes lined up for the month of April. Tune in to watch We Are Bears, a new show and Easter weekend stunt, as well as new episodes of Coach Me If You Can and The Fungies 🍿🎥

SA's #1 digital parenting portal launches even bigger 2022 Virtual Parenting Experience powered by Momentum Medical Scheme. This amazing programme includes expert speakers, interactive workshops, celebrity guest speakers and incredible giveaways!

BIRKENSTOCK has re-launched its Kids Collection in South Africa with a full range for little feet that offers fun prints, high energy colours, year-round wearability, the very best materials, and essential support for growing feet. Visit Cavendish Square and Sandton City stores or shop online at bashafrica.com

Eco. Baby. Safe. SoPure is a wonderfully gentle range of disinfectants and sterilizers that will protect your family against germs and pests of all sorts. View the range on 4aKid here 👈🏼

Disney and Pixar will be launching its newest lighthearted film “Turning Red” in South African theatres this Friday 11 March, 2022.

Following the massive success of season one, which ranked as the number one watched show in South Africa across all kids’ channels in January 2021, CN to the Rescue 2 takes us deeper into the adventurous parallel world of Tapiwa's 'Imagination Room'.

Catch this brand-new series on Cartoon Network Africa from Monday, 7 March 2022

4aKid is a proud sponser of Beeld Baba van die jaar 2021 competition🧡

Bionic Max premieres on Wednesday, 20^th of December on Cartoon Network Africa…

Enter and stand a chance to WIN a Bennett's hamper from 4aKid 

Boomerang, channel 302, has some new TV Shows to keep your little ones entertained this December!

From recycling to energy, water, food, flora, and fauna, there are many new activities combating global climate change. Let’s bring on the creativity  to save the planet and make it a better place to live!  

Wimpy South Africa is proud to announce its partnership with the dream team of South African children’s authors and illustrators who’ve collaborated to produce The African Folktale Collection. Get a Mzansi storybook with every Kids combo meal ordered.

Winter is coming and this Burns Awareness Week we have partnered with @BurnshieldZA to bring you tips for the prevention and treatment of burns. Stand a chance to to WIN 1 of 3 Burnshield Emergency Burn Kits with Burnsheild & 4aKid.