10 Simple Steps to Promote your Small Business on Instagram
Having millions of daily active users, Instagram has turned out to be one of the most popular social media platforms in the world. Apart from being a way to communicate with our loved ones and share photos, it has become a place to promote businesses and get more customers.
No matter the size of your business, and how long it has been out there, you can always promote your business on Instagram and boost your sales conversion.
10 essential steps you must keep in mind while promoting your small business on Instagram:
1. Follow the Best Instagram SEO Hacks
When promoting your small business on Instagram, you must make sure to optimize your account to be detectable by search engines. This tip can be considered as employing the best Instagram SEO hacks.
1. Add Niche-Related Keywords to Your Instagram Username
2. Use the Best Instagram Hashtags
3. Add Geotags to Your Posts
4. Use Secondary Keywords in Your Instagram Bio
5. Add ALT Text to Your Posts
2. Cross-Promote Your Instagram Account on Other Networks
Twitter, YouTube, Facebook, and Pinterest are also great places to attract customers and boost sales. Hence, add social media accounts to your Instagram bio, and cross-promote your services on different channels to get more traction.
3. Enable People to Buy What They See
One of the most amazing features offered by Instagram for business accounts is the shoppable posts. Using these posts, you can easily sell your products through Instagram. This definitely increases your eCommerce conversions rate by 10x. The reason for this is that people can purchase whatever they need directly from Instagram. They don’t have to open any websites, and this saves them a great deal of time.
4. Run Instagram Giveaway Contests
Instagram giveaway contests are really easy to hold. All you have to do is to choose your gifts, set some rules, and share posts frequently to invite more people to participate in your giveaway.
5. Stick With One Branded Theme
An essential part of content creation and promoting your small business on Instagram is branding. Branding and sticking to a specific theme on social media platforms increases brand authority.
6. Don’t Forget About Videos
Instagram allows you to share videos on your account in 3 different ways.
7. Incorporate Trending Topics in Your Posts
One of the best practices to promote your small business on Instagram is to go with what’s trending. Keep yourself updated about different events and trends to get more followers on Instagram.
8. Stories Make Your Business Relatable
On Instagram stories, you can add stickers and invite people to DM you, share your posts, and purchase your products just by tapping on the added stickers.
9. Start an Instagram Influencer Campaign
One of the best ways to increase your visibility on Instagram is to run Instagram influencer marketing. All you have to do is to find the perfect influencer for your niche and offer them something valuable.
10. Advertise On Instagram
You can use the official Instagram app to advertise your products and promote your small business.