Shopping cart abandonment is a major concern for online businesses. Studies have shown that the average shopping cart abandonment rate is around 70%, which means that the majority of potential customers who add items to their cart leave without making a purchase. This can result in lost revenue and can be frustrating for businesses. However, there are ways to reduce shopping cart abandonment, and one effective method is by using OptinMonster.
OptinMonster is a powerful lead generation software that can help businesses reduce shopping cart abandonment rates. With its advanced targeting features, businesses can create targeted campaigns that are personalized to their customers' interests and behaviors.
As promised, we’re now going to take a deep dive into OptinMonster’s special Shopify display rules. We’ll explain what each rule is, and provide a few suggestions for campaigns you can create using this targeting rule to improve your Shopify cart abandonment rate. Please note, you may need to set up coupon codes separately in Shopify.
Shopify Cart Subtotal
This rule targets users with a certain order value in their cart, including line-item discounts only. Any cart-wide discounts are not used to calculate this rule.
Campaign Ideas:
- Get 10% off your entire order if you check out now
- You’re only $20 away from free shipping on this order
Shopify Cart Total
This rule targets users with a certain order value in their cart, including line-item and cart-wide discounts.
Campaign Ideas:
- Get free shipping on your order if you check out now
- Claim your 10% rebate now
# of Items in Shopify Cart
This rule targets users based on how many items they have in their cart. You can set minimum, maximum, or exact values.
Campaign Ideas:
- You’ve qualified for a free gift with purchase! Claim your gift code now
- Build your own bundle: choose 1 more item and get 10% off your total purchase
Shopify Cart Contains
This rule targets users who have a specific item in their cart, which you can choose directly from the OptinMonster builder.
Campaign Ideas:
- We’re running a flash sale on this item! Spin to see your discount
- Hey, we’re low on this item and it won’t be coming back when we sell out
- Not sure if this is the one? You might like these other items instead
- Check out this testimonial from someone who bought and loved this item
Shopify Cart Does Not Contain
This rule targets users who do not have a specific item in their cart. You can combine this with Shopify Cart Contains to make highly targeted recommendations and offers. Just be careful not to overdo the upsells, especially for first-time customers.
Campaign Ideas:
- This product works best with this add-on. Add to your order and get 10% off
- This product only works with this other product! Do you need one?
OptinMonster also has other display rules targeting Shopify pages, products, collections, articles, and article tags. All of the Shopify display rules can be paired with any of the other display rules in OptinMonster, such as exit-intent, inactivity, scroll distance, and more. And you can A/B test different products or cart totals to target to see what works best.
Shopping cart abandonment is a common problem for online businesses, but it doesn't have to be. By using OptinMonster's advanced targeting features, businesses can create personalized campaigns that encourage customers to complete their purchase. By implementing these strategies, businesses can reduce shopping cart abandonment rates and increase revenue. We hope you found some of these tips helpful for reducing Shopify cart abandonment.
