When it comes to ecommerce, one of the most frustrating things for business owners is when a customer abandons their shopping cart without completing the purchase. However, there is a way to potentially recover these lost sales: sending an abandoned cart email. But the question remains: when should you send an abandoned cart email?
At our company, we believe that timing is key. You want to strike the right balance between giving the customer enough time to potentially come back and complete the purchase, while also not waiting too long that the customer has already moved on or forgotten about the cart altogether.
Generally, we recommend sending the first abandoned cart email within 24 hours of the cart being abandoned. This gives the customer enough time to potentially come back and complete the purchase, while also keeping the cart fresh in their mind. In the email, remind the customer of the items in their cart, and include a clear call-to-action to encourage them to complete the purchase.
If the first abandoned cart email doesn't result in a purchase, we recommend sending a second email 2-3 days later. This email can include a sense of urgency, such as a limited-time discount or the risk of the item selling out soon. Again, make sure to include a clear call-to-action and a reminder of the items in the customer's cart.
After the second abandoned cart email, it's generally not recommended to send any more emails. At this point, it's likely that the customer has moved on or is not interested in completing the purchase. However, you can still use this opportunity to gather feedback on why the customer may have abandoned their cart, in order to improve the shopping experience for future customers.
It's important to note that while sending abandoned cart emails can potentially recover lost sales, it's not a guarantee. There could be a variety of reasons why a customer abandons their cart, and it's possible that they simply weren't interested in completing the purchase in the first place. However, by sending well-timed and well-crafted abandoned cart emails, you can increase the chances of recovering those lost sales.
In conclusion, we recommend sending the first abandoned cart email within 24 hours of the cart being abandoned, with a clear call-to-action and a reminder of the items in the cart. If a purchase is still not made, send a second email 2-3 days later with a sense of urgency and another clear call-to-action. After the second email, it's generally not recommended to send any more. By following these guidelines, you can potentially recover lost sales and improve the shopping experience for your customers.
