Online shopping has become increasingly popular in recent years, with many people opting to shop online rather than visiting physical stores. However, despite the convenience of online shopping, many consumers still abandon their shopping carts before completing the checkout process. This can be frustrating for online retailers, who lose out on potential sales and revenue. In this article, we will explore some of the reasons why people abandon their online shopping carts.
Before you try to reduce your Shopify cart abandonment, you have to understand why your customers in particular are leaving their carts without purchasing. An exit survey is a great way to gather this information.
The same Baymard Institute study we mentioned earlier found a few common reasons for cart abandonment:
- Pricing-related: They couldn’t see their total cost clearly before checkout, or they found out that shipping, taxes, and other fees were higher than they wanted to pay
- Checkout-related: They found the checkout process too confusing or time-consuming, or their preferred payment method wasn’t available
- Policy-related: They’re concerned that shipping will be too slow or they won’t be able to return or exchange their purchase
- Website-related: They were concerned about the site’s security, or something didn’t work properly at checkout
Finally, over half of abandoned carts come from shoppers with low purchase intent. These customers are either just browsing or window-shopping, comparing prices, saving items for later, or exploring gift options.
There are many reasons why people abandon their online shopping carts, including unexpected costs, a complicated checkout process, payment security concerns, comparison shopping, and window shopping. By addressing these issues, online retailers can reduce the number of abandoned carts and increase sales and revenue.
Fortunately, there are ways to address all of these reasons and reduce your cart abandonment rate. With OptinMonster’s Revenue Attribution feature you can literally see the money your marketing campaigns generate! Stop guessing at what works and know for sure with OptinMonster.
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