Ezweni lapho izingane zibhekana nengcindezi eyengeziwe yokwenza, ukuncintisana nokuhambisana, iToys R Us ikhuthaza amandla abalulekile kodwa avame ukubukelwa phansi: ukudlala.
Umthengisi wamathoyizi ochwepheshe wethule umkhankaso wakhe omusha, i-“The Superpower of Play”, umkhankaso owesabekayo wokuvuselela umlingo, incazelo nesidingo sokudlala ezimpilweni zezingane. Ngaphezu kokujabula nje, ukudlala manje sekwaziwa njengomshayeli obalulekile wokuqina ngokomzwelo, ukuthuthukiswa kwengqondo, ubuciko nokuxhumana futhi sekuyisikhathi sokuba sikunike ukunaka okufanele.
Esiqwini sezinsika ezisemqoka ze-Learn Through Play, Dream Through Play and Connect Through Play, lo mkhankaso ubiza imindeni ezweni lonke ukuthi iphinde ithole lokho izazi zokusebenza kwengqondo ezifundisa kanye nabahlengikazi bezingane abakwazi isikhathi eside: ukudlala kubalulekile ekukhuliseni abantu abaqhakazayo.
“Ukudlala akuyona into yokunethezeka, kuyisidingo sezinto eziphilayo ukudlala nsuku zonke,” kusho uSable Leicher, Isazi Sokusebenza Kwengqondo Esifundisayo. “Kungenxa yokudlala ukuthi izingane zihlole ubunikazi bazo, zisebenze imizwa, futhi zithuthukise ukuqonda komphakathi. Eqinisweni, isayensi yezinzwa ibonisa ukuthi ukudlala okungahleliwe kusebenzisa i-prefrontal cortex, kusekela amakhono okusebenza asezingeni eliphezulu njengokwenza izinqumo, ububele nokuzilawula.”
Esikhathini lapho izikrini zincintisana khona ngaso sonke isikhathi sokunaka, umkhankaso ufika ngesikhathi esibucayi ekukhuliseni izingane kwanamuhla. Ucwaningo lwakamuva lubonisa ukuthi izingane ezineminyaka engu-5–13 zichitha amahora angaphezu kwama-4.5 ngosuku kumadivayisi, okusiza ekwehleni kwamazinga okukhathazeka, ukuhlukaniswa nokuphazamiseka kokulala. Ikhambi? Ukudlala okuhle kwasekuqaleni.
“Ukudlala kusiza izingane ukuba zixhumane; emizimbeni yazo, emicabangweni yazo, nasemiphakathini yazo,” kwengeza uCayleigh Rice, Umhlengikazi Wokusebenza Wokukhula Kwezingane. “Kungakhathaliseki ukuthi kugijima endaweni yezingadi yezithiyo noma ukulingisa umsebenzi wamaqhawe, izinzuzo zomzimba, zezinzwa nezingokomzwelo ziyamangalisa. Ngisho nemizuzu engu-15 yokudlala okubandakanyekile ngosuku kungathuthukisa isimo sengqondo, ukuhambisana nokuxhumana kwabazali nengane.”
Ucingo Lwezwe Lokudlala – u-26 Julayi Usuku Lokudlala
Njengengxenye yomkhankaso, iToys R Us imemezela u-26 Julayi njengoSuku Lokudlala, isikhathi sikazwelonke sokuba imindeni ime kancane, ikhiphe ugesi, futhi ithembise ukudlala. Usuku Lokudlala luzogubha ezitolo zonke ze-Toys R Us ezweni lonke, ngemisebenzi yokudlala esitolo ezinikezelwe kanye isimemo esivulekile samakhasimende okuthi eze, abambe iqhaza, futhi athenjise ukudlala.
Imicimbi emikhulu emithathu yoSuku Lokudlala izokwenzeka eToys R Us Fourways Mall (eGoli), Gateway Theatre of Shopping (eThekwini), naseCanal Walk Shopping Centre (eKapa), inikeza imindeni ubumnandi obengeziwe ngemisebenzi esebenzisanayo, izikhathi zokudlala eziholwa ochwepheshe, nezindawo zokudlala ezijulile. Kusukela eziteshini zokudlala ze-LEGO® ezinengqikithi, kuya kumademo okuhlola i-XSHOT, ukudala ubuciko nge-Crayola nokunye okuningi, lezi zikhathi zokudlala zigcwele izinzuzo zokuthuthukiswa nenjabulo emsulwa.
“Lo mkhankaso womhlaba wonke uhambisana nomsebenzi wethu wokuba yigunya elihamba phambili kumathoyizi nokudlala,” kusho uCatherine Jacoby, Umphathi Wezokukhangisa eToys R Us South Africa. “Sikholelwa ukuthi yonke ingane ifanelwe yithuba lokufisa, ukufunda nokuxhumana ngokudlala, amandla ayo amakhulu enza konke kwenzeke. Izinsika zethu ezintathu zisiza ukuqondisa abazali ekukhetheni amathoyizi nezinto ezenzakalayo ezinenjongo futhi ezinomlingo.”
UJacoby wengeza ukuthi umkhankaso udlulela ngaphezu kwezitolo futhi ungene ezandleni zamakhasimende, “Ngokunwetshwa kochungechunge lwe-YouTube olusingathwa umgqugquzeli wabazali u-Afro Daddy (@afrodaddyct), olujula ekupheni kwangempela kwe-Superpower of Play ngokusebenzisa amehlo ochwepheshe bendawo.”
“Isiqephu ngasinye sihlole enye yezinsika zomkhankaso, sifaka isiqondiso sochwepheshe kanye nezikhathi eziningi ezikhuthazayo, eziminyene, ezinomlingo,” engeza. “Kungakhathaliseki ukuthi ukufaka amabhulokhi, ukuzenza udokotela wezimbuzi ezinezimpondo, noma ukwakha izindlu zengubo nabafowabo nodadewabo, umlayezo ucacile: sonke isikhathi sokudlala siphethe amandla okuguqula.”
Ngakho-ke, kulobu busika, beka phansi izikrini, thatha amabhulokhi, futhi ubuyisele ukudlala njengamandla angempela amakhulu wonke umntwana awadingayo.
Joyina umkhankaso. Thembisa ukudlala. Khulula amandla.
Ukubuyela Engqondweni nge-Toy Rush
Ukwengeza inqwaba yenjabulo yengqondo futhi ehlolwe kabusha kulesi sizukulwane sanamuhla ungajoyina umncintiswano we-Toys R Us Toy Rush. Ingane eyodwa enenhlanhla izonqoba ithuba lokugijimela esitolo se-Toys R Us bese igcwalisa inqola yayo ngamathoyizi abiza u-R10,000 njalo ngenyanga kuze kube sekupheleni kukaZibandlela. Kubazali abakhumbula injabulo ye-Reggies Toy Rush yokuqala, lesi yisikhathi esigcwele okufanele sibanjwe (futhi siqoshwe!).
Isikhathi Sokuzalwa Naso!
Ngenkathi kugxilwe emandleni okudlala, imindeni ingakwazi futhi ukugubha ngesikhathi sokuzalwa kwe-Toys R Us (u-19 Juni – 3 Agasti). Ngezimo zokugubha ezitolo zonke, ukuvakasha ngakunye kungakwenza uwine. Vele ujoyine i-Rewards Club bese uchitha u-R500 noma ngaphezulu ukuze uthole ithuba lokuwina isabelo sika-R250,000 kumavawusha, umthengi oyedwa onenhlanhla ozokhethwa esitolo ngasinye.
Vakashela www.toysrus.co.za/superpower-of-play ukuze ufunde kabanzi.
