IMattel, Inc. imemezele ukuthi unodoli odumile, u-Barbie, uhlonipha uSuku Lwabesifazane Lwamazwe Ngamazwe ngokuqaphela abesifazane abangaphezu kwesigamu seshumi nambili emhlabeni wonke njengezibonelo ezinhle ku-STEM (isayensi, ubuchwepheshe, ubunjiniyela, nezibalo) ngonodoli abahlukile abenziwe ngemishini yabo. ukufana. Njengengxenye yomzamo wawo oqhubekayo wokusiza amantombazane abone amandla awo angenamkhawulo, u-Barbie uyaqonda ukuthi ukufinyelela kumamodeli wesifazane ku-STEM kubalulekile ukuze izingane zigcine isithakazelo ensimini. Ucwaningo lubonisa ukuthi amantombazane avame ukuphambukiswa ku-STEM kuyo yonke imfundo yabo, futhi abesifazane babala ngaphansi kwengxenye eyodwa kwezintathu yabasebenzi be-STEM.
U-Barbie usazibophezele ekugubheni abantu besifazane abayizibonelo ezinhle kanye nokuthuthukisa imisebenzi evame ukumelelwa kancane ngabesifazane. U-Lisa McKnight, iPhini Likamongameli Ophethe kanye neNhloko Yomhlaba Wonke yakwaBarbie & Dolls, uthe, “U-Barbie uzinikele ekwethuleni abantu besifazane abayisibonelo abavela ezizindeni ezihlukene, emisebenzini, nasezizweni ezahlukene ukuze amantombazane emhlabeni wonke azibone esemikhakheni engase ingabonakali ifinyeleleka ngenye indlela. " Njengoba i-STEM ingumkhakha lapho abesifazane bengamelwe kakhulu khona, ukuqaphela abesifazane abayisikhombisa abakhethekile kwezesayensi nobuchwepheshe kungakhuthaza amantombazane amancane ukuthi aphishekele izinkanuko zawo kulo mkhakha.
Uhlu lwamamodeli wesifazane omhlaba wonke aqashelwa uBarbie luhlanganisa odade abathathu abakhethekile abavela e-United States, uSusan, Anne, noJanet Wojcicki, abangaba ugqozi emikhakheni eyahlukene ye-STEM esizukulwaneni esilandelayo sabaholi besifazane. Uhlu oluphelele lwabahlonishiwe luhlanganisa u-Susan Wojcicki (United States): Isikhulu esiphezulu se-YouTube sesikhathi eside; Anne Wojcicki (United States): Umsunguli kanye noMphathi Omkhulu we-23andME; UJanet Wojcicki (United States): UProfesa Wezifo Zezingane kanye Nezifo Eziwumshayabhuqe eNyuvesi yaseCalifornia, eSan Francisco; U-Katya Echazarreta (eMexico): Unjiniyela Kagesi kanye Nomphathi Wombukiso Wesayensi; UDkt. Maggie Aderin-Pocock (e-United Kingdom): Isazi Sesayensi Yezemkhathi Nomfundisi Wesayensi; USolwazi uDkt. Antje Boetius (eJalimane): Umcwaningi Wasolwandle kanye Nesazi Sezinto Eziyiphilayo Ezincane; U-Yinuo Li (e-China): Umsunguli-munye we-ETU Education.
Njengengxenye yemigubho yoSuku Lwabesifazane Lwamazwe Ngamazwe, u-Barbie ukhiqize isiqephu esikhethekile se-Barbie You Can Be Anything Series, uchungechunge lwedijithali olukhuthazayo olunezingxoxo namamodeli wesifazane. Ngaphezu kwalokho, u-Barbie ubambisene no-Susan Wojcicki kokuqukethwe okungokwezifiso okukhiqizwe yi-YouTube "Okufushane". U-Susan uphendula imibuzo emayelana nokunikwa amandla futhi wabelane ngezifundo azifundile ngenkathi eba yi-CEO ephezulu yezobuchwepheshe.
U-Barbie uphinde wasungula i-Barbie Dream Gap Project, isinyathelo somhlaba wonke seminyaka eminingi sokuqwashisa ngezici ezikhawulelayo ezivimbela amantombazane ekufinyeleleni amandla awo aphelele. Kusukela yethulwa ngo-2018, lo mkhiqizo uzibophezele ngaphezu kwezigidi eziyi-1.5 zamadola nge-Barbie Dream Gap Project kubalingani abangenzi nzuzo abagxile ekuzuzeni ukulingana ngokuthuthukisa imfundo, amakhono obuholi, namathuba okufundisa emantombazaneni.
