Abantu bavame ukuhlobanisa u-Barbie namantombazane amancane, ama-pigtails nezicathulo ezipinki, kodwa iqiniso liwukuthi ungaphezulu kakhulu. Kusukela aqala ukubonakala e-New York Toy Fair ngo-1959 egqoke ingubo yakhe yokubhukuda emnyama nemhlophe, u-Barbie usekhule waba isithonjana semfashini yabesifazane emhlabeni wonke, owesifazane wesimanje ongagcinanga nje kuphela isihloko sakhe njengomfanekiso wesitayela iminyaka ecishe ibe ngu-60, kodwa. futhi limele wonke amathuba avulekele abesifazane abasebasha namuhla.
Akumangazi ukuthi uhlobo lungena emigwaqeni ngemfashini yamantombazane, kusukela ezigabeni ezidumile zika- Barbie ezihloselwe izingane ezineminyaka emithathu kuya kweyisikhombisa ubudala, ukuya ekusebenzisaneni nemikhiqizo ehlukahlukene yentsha epholile, okuhlanganisa nokuhlanganisa kwakamuva komhlaba wonke. enezingane ezipholile ze-uber u-Puma no-Missguided, futhi ngaphambili iphromoshini ehlanganyelwe ne-The Foschini Group brand yemfashini, i-FIX.
“Eminyakeni embalwa edlule, uhlobo luka- Barbie lukhule ngendlela esingakaze sicabange ngayo,” kusho u-Lezelle Brits, Umqondisi Ophethe kwa-Blue Horizon Licensing, abangama-ejenti Amalayisense e-Mattel, Inc iminyaka engaphezu kwe-15.
“U-B arbie usewuphawu lonodoli ohamba phambili emhlabeni wonke, futhi ithoyizi elihamba phambili ngokuqwashisa ngomkhiqizo ngo-99%, kodwa selokhu kwavela umhlaba wedijithali, usephenduke usaziwayo wemfashini emhlabeni wonke - nabalandeli bakaFacebook abangaphezu kwezigidi eziyi-14.4, 4 izigidi zabasebenzisi bewebhusayithi abasebenzayo, ababhalisile be-YouTube abayizigidi ezingu-3.2, abalandeli be-Instagram abayizigidi ezingu-1.9 nabalandeli be-Twitter abangu-268 000.
Eqinisweni, i-@BarbieStyle ingelinye lama-akhawunti e-Instagram akhula ngokushesha emhlabeni.
“Ngokombono wemfashini, akukho okuhlula uBarbie,” kusho uMphathi Wokudala weBlue Horizon uLeanne Berger.
Kusukela ngo-1959, u-Barbie usegqoke izingubo ezahlukene ezingaphezu kwebhiliyoni, futhi wasebenzisana nabaklami abaphambili emhlabeni kanye nezindlu eziklamayo, okuhlanganisa ezifana no-Oscar de la Renta, Givenchy, Bob Mackie, Christian Dior, Christian Louboutin, Versace, Vera Wang noRalph Lauren. , ukubala nje abambalwa. Ngo-2009, ehlonipha usuku lwakhe lokuzalwa lweminyaka engu-50, abaklami abangu-50 abaphambili emhlabeni benza i-couture ibheka umbukiso wemfashini wokuqala ngqa u-Barbie runway.
Mhlawumbe impumelelo enkulu yemfashini yenzeke ngo-2016, ngokwethulwa kwe -Fashionista eyi-stereotype-shattering range , ebone isithonjana se-blonde, esinamehlo aluhlaza sishaya amashalofu ezinhlobonhlobo zamathoni esikhumba, ukwakheka kwezinwele, nezinhlobo zomzimba - ukumela kangcono okungokoqobo okuhlukahlukene. Uhla manje seluhlanganisa izinhlobo ezine zemizimba (ezokuqala kanye nezimo ezintathu ezintsha - ezincane, ezigobile, nezinde), izikhumba eziyisikhombisa, izakhiwo zobuso eziyi-14, imibala yamehlo engu-22, izinwele zezinwele ezingama-24 kanye nenqwaba yemfashini nezinsiza ezihambisana nazo zonke izinhlobo zezitayela. intombazane.
Kulobu Busika, I-Blue Horizon iyaziqhenya ukumemezela ukufika kohlu lwezimpahla zemfashini ezihloselwe amantombazane ka-Barbie kuwo wonke ubudala, kusukela kokuthathu kuya kweyishumi nane.
Okushisayo kwabezindaba umncintiswano ohloselwe abathandi bemfashini abasafufusa ukudizayina ingubo ephefumulelwe u-Barbie, noma ingubo, ezobona intombazane eyodwa enenhlanhla iwina inguqulo yempilo yangempela yomklamo wayo owenzelwe yona, kanye nehambisanayo kaBarbie wayo, kanye nokudubula kwemfashini okumangalisayo ukuqala! Owinile uzophinde abonakale kumagazini i-Barbie, aphinde awine ne-hamper ka-Barbie yenani lika-R1000.
Uma ungathandi ukudizayina, kodwa usemfashinini, i-Ackermans inezinhlobonhlobo zeziqongo ezipholile futhi i-T ilungele amantombazane angewona amancanyana, iziqubulo zezemidlalo ezithandwayo njengokuthi 'Little but Mighty',” Be Your Own Kind of. Kuhle", kanye "Nenjabulo Ibukeka Yinhle Kuwe". Amanani asukela ku-R59.95 kuya ku-R79.95.
Bhangqa i-T yemfashini newashi ledijithali lika-Barbie, elitholakala kwa-Toy Kingdom, Hamley's, CNA kanye ne-Toys R Us, ngo-R69.95 kuphela. Futhi uqedele le ngubo ngezinzipho ezihlekisayo nezindebe ezijabulisayo - ngempahla ye-Barbie nail polish ne-lip gloss, ebiza kusukela ku-R24.99, futhi itholakala ezitolo zakwaJet naseJetmart.
Emantombazaneni amancane, i-Blue Horizon ijabule ukukhulula i- Barbie Styling Head , evumela amantombazane amancane ukuba abeke i-hairstylist yangaphakathi mahhala - ngaphandle kokufaka engozini ama-curls awo, kunjalo. Isethi yesitayela esicwebezelayo ihlanganisa ibhulashi lezinwele, ama-barette kanye nenqwaba yezesekeli ezikhangayo ezikhuthaza amantombazane amancane ukuthi enze ukuxuba kwawo futhi afanise izingcezu zesitayela sezinwele. I-Styling Head itholakala kwaToy Kingdom, Hamley's, Toys R Us, Takealot kanye neToyzone, abiza u-R599.95. 
Siyaziqhenya ngempela ngokumela umkhiqizo obungaza futhi ogqugquzela amantombazane ayo yonke iminyaka, avela emhlabeni wonke, ukuthi abe yinoma yini afuna ukuba yikho,” kusho uBerger.
"Izithombe zemfashini ziyafika ziphinde zihambe, kodwa uBarbie ungunaphakade."
