Njengoba iNingizimu Afrika igubha Inyanga Yabesifazane ngalo Agasti, Ukunikezwa Kwelayisense kuka-Barbie kanye neBlue Horizon (Blue Horizon) imema abesifazane – namantombazane – ezweni lonke ukuthi bahloniphe “amaqhawe” ababakhuthazayo.
Kuvame ukuthiwa 'awukwazi ukuba yilokho ongakuboni'. Lesi sisho sihlanganisa ukubaluleka kwezibonelo ezinhle, ikakhulukazi emantombazaneni amancane - ngoba amantombazane anamuhla angabesifazane bakusasa. Futhi uma sikholelwa ngokweqiniso ukuthi ikusasa ngowesifazane, kufanele sikhuthaze amantombazane anamuhla ukuthi aqine, asukume futhi abalwe, aphuphe amaphupho amakhulu anonya, abe yinoma yini afuna ukuba yikho, enze noma yini afuna ukuyenza. yenza.
Kungalo moya, kule Nyanga Yabesifazane, lapho iBlue Horizon imema abesifazane namantombazane baseNingizimu Afrika ukuba bahlanganyele engxoxweni ethi #MoreRoleModels, ngokuqoka abesifazane abathathu ababagqugquzele, futhi bacele labo besifazane ukuba benze okufanayo, ngale ndlela baqale umnyakazo. ebona futhi ebonga abesifazane ezweni lonke lakithi abaye bafaka isandla, futhi abaqhubeka nokufaka isandla, ekubumbeni umhlaba lapho kungenzeka noma yini.
“Nakuba thina bakwaBlue Horizon Licensing sikholelwa ukuthi zonke izinsuku ziwuSuku Lwabesifazane, inyanga esemthethweni u-August isinika ithuba elihle lokubungaza abesifazane eNingizimu Afrika yonkana, ukuthi bangobani, kungakanani abakuzuzile, nokuthi baqhubeka kanjani nokugubha. ukufaka isandla ekukhuleni nasekuthuthukisweni kwaleli zwe,” kusho uLezelle Britz, uMqondisi Ophethe eBlue Horizon.
“Kunikeza nethuba elihle lokuzindla ngezinselelo abesifazane abaqhubeka bebhekana nazo, nokuthi ngamunye wethu angaba negalelo kanjani ekuthuthukisweni komhlaba ohlanganisa wonke umuntu futhi ongacwasi kangako.”
Njengoba kubhekwe abesifazane kule nyanga, uhlobo luka-Barbie lufuna ukukhuthaza isizukulwane esilandelayo sabesifazane baseNingizimu Afrika njengoba kukholelwa ngokuqinile ukuthi 'Ungaba Noma Yini'.
“Eminyakeni engu-60 edlule, uBarbie ube nemisebenzi engaphezu kuka-180, ebonisa amantombazane ukuthi angakwazi ngempela ukuba yinoma yini afuna ukuba yikho - kusukela ekubeni yimodeli yemfashini kuya kumhleli wemfashini, umqeqeshi we-aerobics, i-ballerina, noma i-career gal, i-Olympic. umsubathi, usayitsheni we-Marine Corps, isicishamlilo noma umshayeli wendiza, usomkhathi ngisho noMongameli!” Kusho uBritz.
NgoMashi nonyaka, lo mkhiqizo uhloniphe inqwaba yamamodeli wesifazane aphule imingcele emikhakheni yawo futhi abe ugqozi esizukulwaneni esilandelayo samantombazane ngonodoli wohlobo olulodwa owenziwe ngokufana nawo. Abahlonishwe umhlaba wonke kubalwa umshayisibhakela waseBrithani uNicola Adams, umlondolozi wemvelo wase-Australia u-Bindi Irwin, umdlali webhola wase-Italy uSara Gama, intatheli yasePoland uMartyna Wojciechowska, nompheki waseFrance uHelene Darroze.
Ngaphambili, iBlue Horizon iyaziqhenya ngokumemezela ubudlelwano obusha nezimpahla zezingane kanye nohlobo oluphakathi, iSodaBloc, oluzoqala ngoSepthemba ngemiyalezo eqinile egxile kwabesifazane, lapho iSoda Bloc neBlue Horizon zizobe zivumela amantombazane eNingizimu Afrika yonkana ukuthi akwazi. gqoka uBarbie pink ngokuziqhenya.
Ngaphezu kwalokho, izitolo zezincwadi ezweni lonke zizobe zigcwele ochungechungeni luka-Barbie oluthi “Ungaba noma yini”, kuyilapho i-Toy Kingdom ne-Takealot benikeza ikhithi ye-Barbie STEM - ikhithi yesayensi emisha lapho amantombazane engakha khona izivivinyo eziyi-7 futhi aqondiswe ngokuhambisana nalokhu. incwadi ebakhombisa ukuthi bangakha kanjani.
“UBarbie usize ekulolongeni amaphupho amantombazane amancane isikhathi esingaphezu kwesigamu sekhulu, ebakhombisa ukuthi kungenzeka noma yini – uma ukwazi ukuphupha ungakwenza. Siyaziqhenya ngokumela umkhiqizo obumba abesifazane bakusasa baseNingizimu Afrika,” kusho uBritz.
* Ukwazisa nje, ezinye izixhumanisi kuleli khasi zingaba izixhumanisi ezihambisanayo. Uma uchofoza isixhumanisi futhi uthenge, singathola ikhomishini encane. Sincoma kuphela imikhiqizo esiyithanda ngobuqotho. Ukusekela kwakho kusisiza ukuthi siqhubeke sinikeza okuqukethwe okumangalisayo. Siyabonga ngokufunda ibhulogi ye-4aKid, nokuthenga okujabulisayo.
