I-Mattel, Inc. iveze uhlu olusha lwe-Disney Princess kanye namathoyizi e-Disney Frozen abungaza ukuzijabulisa okumangalisayo kwalaba balingisi abathandekayo. Ngokunaka okungapheli emininingwaneni, ukwenza okumangalisayo, nokucabanga okusha, lo mugqa omusha ovela ku-Mattel uletha abalingisi abayisithonjana nezindaba ekuphileni ngendlela entsha.
Ikhuthazwe I-Consumer Kids Insights
Uhlu olusha oluvela ku-Mattel lwadalwa kucatshangwa ngezingane zabathengi, ziletha ezikufunayo. Ulayini uhlanganisa abangani abengeziwe bezilwane kanye nama-sidekick, izinqaba ezintsha, izindlu, nezimoto, umdlalo wezinwele nokushintsha kombala, namathuba anwetshiwe okuxoxa indaba.
Amathoyizi Aphambili Wezingane Nabaqoqi Ngokufana
Amathoyizi atholakala emhlabeni wonke, okuhlanganisa imibala egqamile, izici zobuso zezinhlamvu zangempela, imicu yezinwele eklanyelwe abalingisi, nezindwangu eziphambili. Ulayini wodoli be-Disney osuka ku-Mattel uhlanganisa neminikelo eyingqayizivele yabaqoqi babalandeli abadala ababungaza laba balingisi abathandekayo ngendlela entsha ngeminikelo ephambili yokwandisa iqoqo labalandeli babo.
Sethula I-Disney Villains
U-Mattel no-Disney bazophinde bakhiphe i-Disney Villains emthunzini ngeqoqo elicolisisiwe lonodoli abaphambili, bathwebula laba balingisi abanonya ngokukhanya okusha.
Isivumelwano Selayisensi Yomhlaba Wonke
U-Mattel uklonyeliswe ngamalungelo elayisensi yomhlaba jikelele okuthuthukisa imigqa yamathoyizi ye-Disney Consumer Products, Imidlalo, Nokushicilela, okuhlanganisa onodoli bemfashini, onodoli abancane, nezibalo. Ngalesi sivumelwano, uMatel uzothuthukisa onodoli abasuselwe kubalingiswa be-Disney Princess abafana no-Aladdin, Beauty and the Beast, Brave, Cinderella, The Little Mermaid, Mulan, Pocahontas, The Princess and the Frog, Sleeping Beauty, Snow White kanye neSeven Dwarfs, I-Tangled, kanye ne-Disney Frozen.
Isiphetho
I-New Line-Up Revealed iyatholakala ezweni lonke futhi ingashintshwa futhi itholakale. I-Mattel izinikele ekuphiliseni izigigaba zomlingo ze-Disney Princess kanye nabalingiswa abaqandisiwe, okukhuthaza izingane nabaqoqi ngokufanayo ngeminikelo yabo ye-premium.
Izinketho zomkhiqizo we-4aKid zicutshungulwa ithimba lethu labahleli. Uma uthenga okuthile ngezixhumanisi zethu, singase sizuze ikhomishana yokubambisana, ngaphandle kwenkokhiso kuwe. Sincoma kuphela imikhiqizo esiyithanda ngobuqotho.
