Nakuba uSuku Lomama lukhethekile minyaka yonke, omama abaningi njengamanje babhekene nezinselele eziningi kunokuvamile. I-Spotify yenze inhlolovo yomhlaba wonke ukuze iqonde kabanzi mayelana nokuthi omama basisebenzisa kanjani isimo sezulu samanje, nokuthi umculo nama-podcasts angena kanjani ezimpilweni zabo.
Yize omama kungenzeka basemukele isikhathi sokuhlangana nezingane zabo ngaphansi kokuvalelwa - u-78% walabo ababuzwa bathi umculo ubasize baxhumane nezingane zabo enyangeni edlule - bathembele kumashuni ukuze bathole isikhathi sodwa. Omama abangaphezu kuka-53% bathi bavule umculo ukuze bahlabe ikhefu phakathi nenyanga edlule, kanti omama abangu-34% bathi bagibele imoto abaya ndawo ukuze baqhumise umculo abawuthandayo bebodwa.
Nakhu okunye okutholakele okubalulekile ocwaningweni*, olwenziwa ngasekupheleni kuka-Ephreli futhi olubandakanya omama abangaphezu kuka-3,000, kuhlanganisa:
- Bazizwa kanjani omama? U-67% wabaphenduli uthe uthatha izinto usuku olulodwa ngesikhathi, kanti u-30% uchaze isimo sabo samanje njengokuthi "ukhungathekile" kanti abanye abangu-30% bathi "bakhathazekile." U-35% womama uthi ukhale ngengoma enyangeni edlule.
- Omama baxhumana nezingane zabo ngokulalela umculo. U-78% womama uthi umculo ubasize ukuxhumana nezingane zabo kule nyanga edlule.
- Amaphodikhasti asiza omama ukuthi baxhumane nezingane zabo: 33% omama bathi balalele amaphodikasti nezingane zabo ukuze bazisize zihleke, zithathe ikhefu kusikhathi sesikrini noma zokufunda. (Qaphela: I-Story Pirates , i-podcast equkethe izindaba zezingane ezixoxwa ngezindlela ezihlekisayo nezasetiyetha, ibone ukuthuthukiswa okungama-39% ekulaleleni ku-Spotify kusukela ngoMashi.)
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Sekushiwo lokho, nomama uyakwazisa ukuzilalela yedwa! Bangaphezu kuka-50% abaphendulile kwinhlolovo bathi sebekhathele ukulalela okuqukethwe izingane zabo ezifuna ukukulalela. Futhi ngoba ngezinye izikhathi umama udinga nje isikhathi sokuba yedwa:
- U-34% womama uthi enyangeni edlule ugibele imoto eya ndawo ukuze baqhumise umculo abawuthandayo.
- Abangu-34% bathi babalekela ekamelweni labo lapho befuna ukuzilalela kuyilapho u-30% bekhetha uhambo olude
- U-53% wabaphendulile uthe uvule umculo enyangeni edlule bezama ukulalela umndeni wabo. (Futhi ungabasola!)
- Abanye omama abakwazi ukunyakazisa ingoma emakhanda abo: 30% omama bathi banengoma ethile enamathele emakhanda abo ngesikhathi sokuvalelwa. Ezinye zalezo zingoma zihlanganisa: "Savage" kaMegan Thee Stallion , "When I Was Your Man" kaBruno Mars , "Adore You" ka-Harry Styles , "Thinking Out Loud" ka-Ed Sheeran , "Phakamisa Ingilazi Yakho" ngu-Pink! , “I Want To Break Free” ka-Queen , “Into The Unknown” ka-Idina Menzel (Kusuka Kuqandisiwe 2) , kanye “Awukwazi Ukukuthinta Lokhu” ka-MC Hammer .
- Omama bathanda i-pop: I-Pop iwuhlobo omama abaningi abaluthakaselayo okwamanje, kanti u-38% uhloliwe abalukhethayo, kuyilapho u-14% beyi-rock kulezi zinsuku futhi u-13% bancamela izwe.
- Omama bakhumbula omama babo kanye nama-BFF: Lapho bebuzwa ukuthi ubani ozoba umdidiyeli we-podcast wamaphupho abo, ama-35% athi angakhetha umama wabo, umngane omkhulu noma ugogo kunosaziwayo.
- Omama bathanda iphathi emnandi yokudansa: Bangaphezu kuka-40% omama baqale iphathi yokudansa phakathi nenyanga edlule - kungakhathaliseki ukuthi bebodwa noma nomndeni.
- Njengokungathi besingazi kakade - omama bangompetha bemisebenzi eminingi: Okungenani u-81% womama benza imisebenzi eminingi lapho besakaza umculo abawuthandayo noma ama-podcast - ngokuvamile benza imisebenzi yasekhaya, bepheka noma bazivocavoca belalele.
Icabangela konke lokhu okutholakele, i-Spotify idale uhlu lwadlalwayo lomama ngoSuku Lomama lwango-2020 olunakho konke okuncane; amathrekhi ongashayela kuwo, ukhale kuwo, upheke kuwo, udansele futhi, udonse izinwele zakho ukuze.
