Esikhathini samanje sedijithali, inkundla yezokuxhumana isiyingxenye ebalulekile yanoma yiliphi isu lokumaketha lebhizinisi.
Ngabasebenzisi abasebenzayo abangaphezu kwezigidigidi ezingu-3.8 emhlabeni wonke, izinkundla zokuxhumana zinikeza ithuba amabhizinisi ukuthi axhumane nezithameli eziqondiswe kubo futhi akhe ukuqwashisa ngomkhiqizo. Kodwa-ke, ukudala isu eliphumelelayo lokumaketha lenkundla yezokuxhumana kungaba yinselele, ikakhulukazi ngezinguquko eziqhubekayo nezibuyekezo zama-algorithms nezici. Kulesi sihloko, sizokunikeza ngezeluleko eziyi-15 zenkundla yezokuxhumana ukusiza ukukhulisa isu lakho lokumaketha futhi uphumelele izimbangi zakho.
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Yazi Izethameli Zakho e: Ngaphambi kokuthi uqale ukudala okuqukethwe, kubalulekile ukwazi ukuthi obani izithameli zakho. Qonda izidingo zabo, abakuthakaselayo, namaphuzu obuhlungu, futhi ulungise okuqukethwe kwakho ukuze kuhlangabezane nalokho abazilindele.
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Setha Imigomo Ehlakaniphile: Ukusetha Izinjongo Ezicacile, Ezilinganisekayo, Ezifinyelelekayo, Ezifanelekile, kanye Nezibophezele Isikhathi kubalulekile kunoma yiliphi isu lokumaketha. Qinisekisa ukuthi izinhloso zakho zenkundla yezokuxhumana zihambisana nezinjongo zakho zebhizinisi zizonke.
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Khetha Amapulatifomu Alungile: Akuwona wonke amapulatifomu ezokuxhumana adalwe alingana. Khetha izinkundla ezihambisana nomkhiqizo wakho nezethameli. Isibonelo, i-LinkedIn ilungele ukumaketha kwe-B2B, kuyilapho i-Instagram ilungele okuqukethwe okusekelwe okubukwayo.
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Ukuvumelana Kungukhiye: Thumela ngokungaguquki ezisekelweni ozikhethile. Yakha ikhalenda lokuqukethwe ukuze likusize uhlele futhi uhlele okuthunyelwe kwakho kusenesikhathi.
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Sebenzisa Okubonwa Kwekhwalithi Ephezulu: Sebenzisa izithombe zekhwalithi ephezulu, amavidiyo, nemifanekiso ehambisana nomkhiqizo wakho nomlayezo.
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Xhumana Nezithameli Zakho: Phendula kumazwana, imilayezo, nokusho ngokushesha. Xhumana nezithameli zakho ukuze wakhe ukwethembana futhi ukhuthaze ubudlelwano.
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Sebenzisa ama-Hashtag: Ama-Hashtag ayindlela ephumelelayo yokwandisa ukufinyelela kwakho nokutholakala ezinkundleni zokuxhumana. Sebenzisa ama-hashtag afanelekile futhi athrendayo ukuze ufinyelele izethameli eziningi.
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Qaphela Izibalo: Hlaziya amamethrikhi wakho wenkundla yezokuxhumana njalo ukuze uqonde ukuthi yini esebenzayo nengasebenzi. Sebenzisa imininingwane ukuze ulungise isu lakho futhi uthuthukise okuqukethwe kwakho.
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Yamukela Okuqukethwe Okukhiqizwe Umsebenzisi: Okuqukethwe okukhiqizwa umsebenzisi kuyindlela enhle kakhulu yokubonisa umkhiqizo wakho nokwakha ubufakazi bomphakathi. Khuthaza izethameli zakho ukuthi zenze futhi zabelane ngokuqukethwe okuhlobene nomkhiqizo wakho.
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Hlanganyela Nabathonya: Ukusebenzisana nabathonya kungasiza ukwandisa ukufinyelela kwakho futhi kwandise ukuqwashisa ngomkhiqizo. Thola abagqugquzeli abahambisana nomkhiqizo wakho futhi babe nabalandeli ababalulekile.
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Sebenzisa Ukukhangisa Okukhokhelwayo: Ukukhangisa okukhokhelwayo ezinkundleni zokuxhumana kungakusiza ufinyelele izethameli ezibanzi futhi uqondise izibalo zabantu ezithile. Yisebenzise ukuze ukhulise ukufinyelela kwakho futhi wandise ukuguqulwa.
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Hlala Unolwazi Lwakamuva Ngamathrendi: Inkundla yezokuxhumana ihlezi ivela. Hlala unolwazi lwakamuva ngamathrendi nezici zakamuva ukuze uqinisekise ukuthi okuqukethwe kwakho kuhlobene futhi kuyaheha.
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Yiba neqiniso: Ubuqiniso bubalulekile ekwakheni ukwethembana nokwethembeka. Yiba neqiniso ekusebenzelaneni kwakho nezithameli zakho futhi ugweme ukusebenzisa ama-bots noma amathuluzi wokuzenzakalelayo.
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Lungiselela Iphrofayela Yakho: Lungiselela amaphrofayili akho enkundla yezokuxhumana ukuze abonise umkhiqizo wakho nomlayezo. Sebenzisa amagama angukhiye, ama-bios achazayo, nezithombe zephrofayili zekhwalithi ephezulu.
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Linganisa i-ROI: Ukulinganisa imbuyiselo yokutshalwa kwezimali (i-ROI) yemizamo yakho yokumaketha yenkundla yezokuxhumana kubalulekile. Sebenzisa amathuluzi ezibalo ukuze ulandelele ukuguqulwa kwakho, ukuhola, nokuthengisa.
Inkundla yezokuxhumana iyithuluzi elinamandla lamabhizinisi afuna ukuphakamisa isu lawo lokumaketha.
Ngokusebenzisa lawa macebiso angochwepheshe ezinkundla zokuxhumana, ungathuthukisa ukufinyelela kwakho, ukusebenzelana kwakho, nokuguqulwa, futhi uphumelele izimbangi zakho. Khumbula ukuhlala ungaguquguquki, ube yiqiniso, futhi ulinganise imiphumela yakho ukuze uqinisekise ukuthi imizamo yakho yokumaketha yenkundla yezokuxhumana iyaphumelela.
