Njengomakethi oyinxusa, impumelelo yakho incike kakhulu kwikhwalithi yokuqukethwe okukhiqizayo.
Kungakhathaliseki ukuthi iposi lebhulogi, okuthunyelwe kwenkundla yezokuxhumana, noma umkhankaso we-imeyili, okuqukethwe kwakho kudinga ukuhlanganyela, ukufundisa, nokukholisa. Ngemuva kwakho konke, ufuna izethameli zakho zithembe izincomo zakho bese uchofoza izixhumanisi zakho eziphethwe ukuze uthenge. Kulesi sihloko, sizokwabelana ngamathiphu okudala okuqukethwe okubulalayo azokusiza ukuthi uphromothe imikhiqizo yakho ehambelana nayo futhi uthuthukise umholo wakho.
Yazi Abalaleli Bakho
Isinyathelo sokuqala sokwenza okuqukethwe okubulalayo ukwazi izethameli zakho. Bangobani? Yiziphi amaphuzu obuhlungu nezinselele zabo? Yiziphi izinto abazithandayo kanye nezinto abazithandayo? Uma wazi okwengeziwe ngababukeli bakho, ungalungisa kangcono okuqukethwe kwakho ngokuvumelana nezidingo zabo kanye nezintandokazi zabo. Ungenza izinhlolovo, uhlaziye iwebhusayithi yakho kanye nezibalo zemidiya yezenhlalo, noma uhlanganyele nezithameli zakho ngqo ukuze uqoqe imininingwane.
Sebenzisa Amaqhinga Okuxoxa Indaba
Ukuxoxa indaba kuyindlela enamandla yokubandakanya izethameli zakho futhi ubenze bazizwe bexhumene nawe. Ngokwabelana ngezindaba zomuntu siqu noma ama-anecdotes, ungabonisa izinzuzo zemikhiqizo oyikhasayo futhi ubonise izethameli zakho ukuthi nazo zingazuza kanjani. Isibonelo, uma uphromotha umkhiqizo wokufaneleka, ungabelana ngohambo lwakho lokufaneleka kanye nendlela umkhiqizo okusize ngayo ukuthi ufinyelele imigomo yakho.
Gxila Ezinzuzweni, Hhayi Ezicini
Uma uphromotha imikhiqizo yakho ephethwe, kubalulekile ukugxila ezinzuzweni ezihlinzekayo, kunokuzicija nje. Izici izici zobuchwepheshe bomkhiqizo, kuyilapho izinzuzo ziyimiphumela emihle noma izixazululo ozinikezayo. Ngokugqamisa izinzuzo, ungabonisa izethameli zakho ukuthi umkhiqizo ungazixazulula kanjani izinkinga zabo noma ugcwalise izidingo zabo.
Sebenzisa Okubonwayo ukuze Uthuthukise Okuqukethwe Kwakho
Okubonwayo kungathuthukisa okuqukethwe kwakho futhi kukwenze kuhehe futhi kukhumbuleke. Ungasebenzisa izithombe, amavidiyo, i-infographics, noma izithombe-skrini ukuze ubonise amaphuzu akho noma ubonise umkhiqizo usebenza. Okubonwayo kungaphinda kuhlukanise umbhalo futhi kwenze kube lula ukufunda nokugaya.
Thembeka Futhi Osobala
Esinye sezici ezibaluleke kakhulu zokumaketha okuhlangene ukwethembeka nokungafihli lutho. Kufanele ngaso sonke isikhathi udalule ubudlelwano bakho benkampani ephethwe futhi ube phambili mayelana nanoma yisiphi isinxephezelo ositholayo ngokuphromotha umkhiqizo. Izithameli zakho zizokwazisa ukwethembeka kwakho futhi zizothembela kakhulu izincomo zakho uma zazi ukuthi awufihli lutho.
Faka nokubizelwa esenzweni
Okokugcina, ungakhohlwa ukufaka i-call-to-action (CTA) kokuqukethwe kwakho. I-CTA iyisicelo esiqondile sokuthi izethameli zakho zenze okuthile, njengokuchofoza isixhumanisi sakho esihlobene noma ukubhalisela incwadi yezindaba. I-CTA yakho kufanele icace, iphoqelele, futhi ihambisane nokuqukethwe okuphromothayo.
Ukudala okuqukethwe okubulalayo kubalulekile kubadayisi abasebenzisana nabo abafuna ukukhangisa imikhiqizo yabo futhi bathole ikhomishini.
Ngokwazi izethameli zakho, usebenzisa amasu okuxoxa indaba, ukugxila ezinzuzweni, ukusebenzisa izinto ezibonwayo, ukwethembeka nokubeka izinto obala, kuhlanganise nokubizela esenzweni, ungakha okuqukethwe okubandakanya izethameli zakho, kwakha ukwethembana, nokuthuthukisa ukuguqulwa. Ngakho-ke, thatha lawa macebiso bese uqala ukudala okuqukethwe okubulalayo okuzokusiza ukuthi uphumelele ekukhangiseni ngokubambisana!
