Inkundla yezokuxhumana isiyingxenye ebalulekile yokuphila kwethu kwansuku zonke. Kusukela ekuxhumaneni nabangani nomndeni kuya ekutholeni amabhrendi amasha, isiphenduke isizinda somsebenzi. Kodwa kubaluleke kangakanani ukumaketha kwenkundla yezokuxhumana kumabhizinisi nezinhlangano? Impendulo ilula: kubalulekile.
Ukumaketha kwenkundla yezokuxhumana kungasiza amabhizinisi ukuthi axhumane nezithameli eziqondiswe kubo, akhulise ukuqwashisa ngomkhiqizo, futhi ekugcineni ashayele ukuthengisa. Njengoba izigidi zabantu zisebenzisa izinkundla zokuxhumana nsuku zonke, yisiteshi sokumaketha esingenakuzitshwa.
Enye yezinzuzo ezinkulu zokumaketha kwenkundla yezokuxhumana ikhono layo lokufinyelela izethameli eziningi nezihlukahlukene. Ngezinkundla ezifana ne-Facebook, Twitter, ne-Instagram, amabhizinisi angafinyelela amakhasimende angaba khona avela emhlabeni wonke. Lokhu kuvumela amabhizinisi ukuthi axhumane nezithameli eziningi kunezindlela ezivamile zokumaketha.
Ukumaketha kwenkundla yezokuxhumana nakho kunikeza amabhizinisi idatha ebalulekile kanye nemininingwane. Ngokusebenzisa amathuluzi ezibalo, amabhizinisi angakwazi ukulandelela ukusebenza kwawo ezinkundleni zokuxhumana futhi abone ukuthi yini esebenzayo nengasebenzi. Le datha ingasiza amabhizinisi enze izinqumo ezinolwazi mayelana namasu awo okumaketha futhi athuthukise ukusebenza kwawo kukonke.
Enye inzuzo yokumaketha ezinkundleni zokuxhumana ukusebenza kahle kwayo kwezindleko. Izinkundla eziningi zokuxhumana zinikeza ama-akhawunti amahhala, futhi ngisho nezinketho zokukhangisa ezikhokhelwayo zivame ukuthengeka kunezindlela zokukhangisa zendabuko. Lokhu kuyenza ibe isiteshi esihle sokumaketha samabhizinisi amancane anesabelomali esilinganiselwe.
Ngaphezu kwezinzuzo zayo zokumaketha, inkundla yezokuxhumana nayo ingathuthukisa isevisi yamakhasimende. Ngokusebenzisa inkundla yezokuxhumana njengethuluzi lesevisi yamakhasimende, amabhizinisi angaphendula ngokushesha futhi kalula emibuzweni yamakhasimende, izikhalazo, kanye nempendulo. Lokhu kungasiza ukuthuthukisa ukwaneliseka kwamakhasimende futhi ekugcineni kwandise ukwethembeka komkhiqizo.
Sekukonke, ukumaketha kwenkundla yezokuxhumana kuyingxenye ebalulekile yanoma yiliphi isu lesimanje lokumaketha. Ngekhono layo lokufinyelela izethameli eziningi nezihlukahlukene, inikeze idatha ebalulekile nemininingwane, futhi ithuthukise isevisi yamakhasimende, amabhizinisi ngeke akwazi ukuyiziba. Ngokutshala imali ekukhangiseni kwenkundla yezokuxhumana, amabhizinisi angakhuphula ukuqwashisa ngomkhiqizo, axhumane nezithameli zawo ezihlosiwe, futhi ekugcineni aqhube ukuthengisa.
