Liyini isu lenkundla yezokuxhumana?

What’s a social media strategy? - 4aKid

Inkundla yezokuxhumana isiyingxenye ebalulekile yokuphila kwethu kwansuku zonke, nezigidigidi zabantu emhlabeni wonke eziyisebenzisela izinjongo zomuntu siqu nezomsebenzi. Kodwa amabhizinisi angayisebenzisa kanjani ngempumelelo inkundla yezokuxhumana ukuze afinyelele izethameli eziqondiswe kubo futhi afinyelele izinjongo zabo zokumaketha? Impendulo ilele ekubeni nesu elihlelwe kahle lenkundla yezokuxhumana.

Emgogodleni walo, isu lenkundla yezokuxhumana wuhlelo oluchaza ukuthi ibhizinisi lizosebenzisa kanjani inkundla yezokuxhumana ukufeza izinhloso zalo zokumaketha. Lokhu kungafaka phakathi imigomo efana nokukhulisa ukuqwashisa ngomkhiqizo, ukukhiqiza imikhondo, ukushayela ithrafikhi yewebhusayithi, nokuthuthukisa ukuthengisa.

Ngakho-ke, kungani ukuba neqhinga lezokuxhumana kubalulekile? Okokuqala, kusiza amabhizinisi ukuthi ahlale egxilile futhi ehambisana nemigomo yawo, aqinisekise ukuthi asebenzisa inkundla yezokuxhumana ngendlela esekela imizamo yawo yonke yokumaketha. Ngaphandle kwesu, amabhizinisi angase agcine emoshe isikhathi nezisetshenziswa emisebenzini yenkundla yezokuxhumana engashayeli noma yimiphi imiphumela ephusile.

Isu lenkundla yezokuxhumana lenza amabhizinisi akwazi ukukhomba izethameli ezifanele. Ngokuhlonza izibalo zabantu, izinto abazithandayo, kanye nokuziphatha kwamakhasimende abo afanelekile, amabhizinisi angakha okuqukethwe nemiyalezo ehambisana nezethameli eziqondiswe kubo, okwandisa amathuba okuzibandakanya nokuguqulwa.

Enye inzuzo yokuba necebo lezokuxhumana ukuthi livumela amabhizinisi ukuthi alandelele inqubekelaphambili yawo futhi alinganise impumelelo yawo. Ngokubeka imigomo ethile kanye nokulandelela izinkomba zokusebenza ezibalulekile (ama-KPI), njengokufinyelela, ukuzibandakanya, namazinga okuguqulwa, amabhizinisi angabona ukuthi imizamo yawo yenkundla yezokuxhumana isebenza kahle kangakanani futhi enze izinguquko njengoba kudingeka.

Ngakho-ke, yini okufanele ifakwe kwisu lezokuxhumana? Okokuqala, amabhizinisi kufanele achaze izinjongo nezinhloso zawo, kanye nezithameli eziqondiswe kubo. Lokhu kufanele kulandelwe ngokukhetha izinkundla zokuxhumana eziqondana kangcono nemigomo yazo nezethameli, nokudala uhlelo lokuqukethwe oluhlanganisa izinhlobo zokuqukethwe, imvamisa yokuthunyelwa, nemiyalezo.

Kubalulekile futhi ukusungula izwi lomkhiqizo elingaguquki nethoni kuzo zonke iziteshi zenkundla yezokuxhumana, kanye nokuxhumana nabalandeli nokuqapha futhi uphendule impendulo namazwana.

Sengiphetha, isu lenkundla yezokuxhumana libalulekile kumabhizinisi afuna ukusebenzisa ngempumelelo inkundla yezokuxhumana ngemizamo yawo yokumaketha. Ngokubeka imigomo nezinhloso ezicacile, ukukhomba izethameli ezifanele eziqondiwe, ukukhetha izinkundla ezifanele zenkundla yezokuxhumana, ukudala uhlelo lokuqukethwe, kanye nokulinganisa impumelelo, amabhizinisi angasebenzisa inkundla yezokuxhumana ukuze afinyelele futhi abandakanye izethameli ezihlosiwe futhi aqhube imiphumela ephusile.