Amasu Okudala Imikhankaso Ephumelelayo Yokumaketha Kwamaholide E-Ecommerce
Isikhathi samaholide yisikhathi esibalulekile samabhizinisi e-ecommerce ukuze ahehe amakhasimende amasha, agcine akhona, futhi aqhubekisele phambili ukuthengisa. Esikhathini samanje sedijithali, abathengi baya ngokuya bephendukela ezitolo eziku-inthanethi ukuze baqedele ukuthenga kwabo ngamaholide. Ngakho-ke, kubalulekile ukuthi amabhizinisi e-ecommerce athuthukise imikhankaso yokumaketha ephumelelayo engagqama endaweni yemakethe egcwele abantu abaningi.
Kulesi sihloko, sizoxoxa ngamasu athile amabhizinisi e-ecommerce angawasebenzisa ukudala imikhankaso eyimpumelelo yokuthengisa ngamaholide.
- Qala kusenesikhathi
Isikhathi samaholidi siza nesethi yaso yezinselelo, ngakho kubalulekile ukuthi uqale ukuhlela kusenesikhathi. Ngokuqala kusenesikhathi, uzoba nesikhathi esanele sokudala nokusebenzisa isu lokumaketha elihambisana nezinhloso zebhizinisi lakho. Ukwengeza, ukuqala kusenesikhathi kukuvumela ukuthi uzuze abathengi abafika kuqala abamagange ukuqala ngokuthenga kwabo ngamaholide.
- Dala Umuzwa Wokuphuthuma
Ukudala umuzwa wokuphuthuma kuyindlela ephumelelayo yokushayela ukuthengisa ngesikhathi samaholide. Enye indlela yokwenza lokhu iwukunikeza amadili esikhathi esilinganiselwe, njengokuthengiswa kwe-flash noma amadili ansuku zonke. Enye indlela iwukubeka umnqamulajuqu wokuthumela ngeholide ukukhuthaza amakhasimende ukuthi athenge ngaphambi kwedethi yokuvalwa.
- Sebenzisa Inkundla Yezokuxhumana
Izinkundla zokuxhumana ezifana ne-Facebook, Instagram, ne-Twitter zingamathuluzi anamandla amabhizinisi e-ecommerce ukukhuthaza imikhankaso yawo yamaholide. Ngokwenza okuqukethwe okubandakanyayo nokwabelwanayo, amabhizinisi angafinyelela izethameli eziningi futhi akhuthaze amakhasimende ukuthi athenge. Ngaphezu kwalokho, izinkundla zokuxhumana zinikeza izinketho zokukhangisa eziqondisiwe ezivumela amabhizinisi ukuthi afinyelele izibalo zabantu abathile, okwandisa amathuba okuguqula imikhondo ibe ukuthengisa.
- Sebenzisa i-imeyili Marketing
Ukumaketha nge-imeyili kuyindlela ezanyiwe yavivinywa yokufinyelela amakhasimende nokukhuthaza amadili amaholide. Amabhizinisi e-Ecommerce angasebenzisa ukumaketha nge-imeyili ukuthumela okunikezwayo komuntu siqu, izincomo zomkhiqizo, nemihlahlandlela yezipho zamaholide. Kubalulekile ukuhlukanisa uhlu lwakho lwe-imeyili ngokusekelwe ekuziphatheni kwamakhasimende, njengokuthenga kwangaphambilini, amakalishi alahliwe, namazinga okuchofoza, ukuze udale imikhankaso esebenza kahle kakhulu.
- Dala amakhasi okufika anetimu yeholide
Ukudala amakhasi okufika anetimu yeholide kuyindlela ephumelelayo yokuheha amakhasimende kuwebhusayithi yakho futhi uwakhuthaze ukuthi athenge. Amakhasi okufika kufanele afake imiklamo enetimu yeholide, imibala, nemiyalezo ukuze udale isimo senjabulo. Ngaphezu kwalokho, amakhasi kufanele abonise amaphromoshini akho eholide namadili ukuheha amakhasimende ukuthi athenge.
- Nikeza Ukuthunyelwa Kwamahhala
Ukuthunyelwa kwamahhala kuyisikhuthazo esinamandla kumakhasimende ukuthi aqedele ukuthenga kwawo ngesikhathi samaholide. Ngokocwaningo, u-83% wabathengi uthe ukuthunyelwa kwamahhala kuzobakhuthaza ukuthi bathenge okwengeziwe nge-inthanethi. Amabhizinisi e-Ecommerce anganikeza ukuthunyelwa kwamahhala kuma-oda ngenani elithile noma ngesikhathi sephromoshini yesikhathi esilinganiselwe ukuze uhambise ukuthengisa.
- Dala Iziqondiso Zezipho
Ukudala iziqondiso zezipho kuyindlela esebenzayo yokubonisa imikhiqizo yakho nokwenza kube lula kumakhasimende ukuthola isipho esihle kakhulu samaholide. Imihlahlandlela yezipho ingahlukaniswa ngentengo, umamukeli, noma isigaba, okwenza kube lula kumakhasimende ukuthola lokho abakufunayo. Ngaphezu kwalokho, iziqondiso zezipho zingabiwa ezinkundleni zokuxhumana nangokumaketha nge-imeyili ukuze kufinyelelwe izethameli eziningi.
Sengiphetha, isikhathi samaholide sinikeza amabhizinisi e-ecommerce ithuba elihle lokuqhuba ukuthengisa nokuheha amakhasimende amasha. Ngokusebenzisa amasu okukhulunywe ngawo ngenhla, amabhizinisi e-ecommerce angakha imikhankaso esebenzayo yokumaketha amaholide egqama endaweni yemakethe egcwele abantu abaningi. Kusukela ekuqaleni kusenesikhathi kuya ekudaleni imihlahlandlela yezipho, ngalinye lalawa masu lidlala indima ebalulekile ekushayeleni ukuthengisa nokwandisa imali engenayo. Nge-Zoho One, amabhizinisi e-ecommerce angaba nawo wonke amathuluzi adingekayo okudala nokusebenzisa lawa maqhinga ukwenza imikhankaso yawo yamaholide iphumelele.
