Njengomnikazi webhizinisi le-ecommerce, uhlala ubheke izindlela zokukhulisa ukuthengisa nokukhulisa ibhizinisi lakho. Isu elilodwa elibonakale lisebenza ukunikeza ukuthunyelwa kwamahhala. Eqinisweni, ucwaningo lubonisa ukuthi ukuhambisa ukuthunyelwa kwamahhala kungakhuphula ukuthengisa kuze kufike ku-30%. Kulesi sihloko, sizohlola izinzuzo zokunikeza ukuthunyelwa kwamahhala futhi sinikeze amathiphu okuthi ungakusebenzisa kanjani ngempumelelo.
Izinzuzo zokunikeza ukuthunyelwa kwamahhala ku-ecommerce
- Inyusa amazinga okuguqulwa
Inzuzo eyinhloko yokunikeza ukuthunyelwa kwamahhala ukuthi kungakhuphula amanani akho okuguqulwa. Amakhasimende maningi amathuba okuthi athenge uma kungadingeki akhokhele ukuthunyelwa. Eqinisweni, ngokocwaningo lweNational Retail Federation, u-75% wabathengi bashiye izinqola zabo zokuthenga ngenxa yezindleko eziphezulu zokuthutha. Ngokunikeza ukuthunyelwa kwamahhala, ususa umgoqo obalulekile wokuthenga futhi wandise amathuba okuthengisa.
- Ikhuphula isilinganiso senani le-oda
Ukunikeza ukuthunyelwa kwamahhala nakho kungakhuphula isilinganiso sakho senani le-oda. Amakhasimende maningi amathuba okuthi engeze izinto ezengeziwe ekalishini lawo uma azi ukuthi ngeke akhokhele ukuthunyelwa. Lokhu kungaholela ekuthengisweni okuphezulu sekukonke kanye nemali engenayo.
- Ithuthukisa ukwethembeka kwamakhasimende
Ukunikeza ukuthunyelwa kwamahhala nakho kungathuthukisa ukwethembeka kwekhasimende. Amakhasimende maningi amathuba okuthi abuyele esitolo sakho uma abe nokuzizwisa okuhle. Ngokunikeza ukuthunyelwa kwamahhala, ubonisa amakhasimende akho ukuthi uyalazisa ibhizinisi lawo futhi azimisele ukutshala ekwanelisekeni kwawo.
- Yandisa ukuqwashisa komkhiqizo
Ukunikeza ukuthunyelwa kwamahhala nakho kungakhuphula ukuqwashisa komkhiqizo wakho. Amakhasimende maningi amathuba okuthi abelane ngolwazi oluhle nabangani nomndeni, okuholela ekwandeni kokumaketha kwamagama kanye nokuqashelwa komkhiqizo.
Amathiphu okusebenzisa ukuthunyelwa kwamahhala
- Setha inani elincane lokuthenga
Enye indlela yokusebenzisa ukuthunyelwa kwamahhala iwukusetha inani elincane lokuthenga. Isibonelo, unganikeza ukuthunyelwa kwamahhala kwama-oda angaphezu kuka-$50. Lokhu kukhuthaza amakhasimende ukuthi engeze izinto eziningi ekalishini lawo futhi kungakhuphula isilinganiso sakho senani le-oda.
- Cabangela ukunikeza ukuthunyelwa kwamahhala isikhathi esilinganiselwe
Futhi ungacabangela ukunikeza ukuthunyelwa kwamahhala isikhathi esilinganiselwe. Isibonelo, unganikeza ukuthunyelwa kwamahhala ngempelasonto noma phakathi nenkathi yeholide. Lokhu kudala umuzwa wokuphuthuma futhi kukhuthaza amakhasimende ukuthi asizakale ngokunikezwayo.
- Yiba obala mayelana nezindleko zokuthumela
Uma ungeke ukwazi ukunikeza ukuthunyelwa kwamahhala ngaso sonke isikhathi, phumela obala mayelana nezindleko zakho zokuthumela. Qiniseka ukuthi amakhasimende akho ayazi izindleko zokuthumela ngaphambi kokuthi aqedele ukuthenga kwawo. Futhi unganikeza izinketho eziningi zokuthumela, ezifana nezijwayelekile noma ezisheshisiwe, ukuze amakhasimende akwazi ukukhetha inketho evumelana kangcono nezidingo zabo.
- Sebenzisa ukuthunyelwa kwamahhala njengethuluzi lokuphromotha
Ungasebenzisa futhi ukuthunyelwa kwamahhala njengethuluzi lokuphromotha. Isibonelo, unganikeza ukuthunyelwa kwamahhala kumakhasimende amasha noma kumakhasimende abhalisela incwadi yakho yezindaba. Lokhu kungakhuthaza amakhasimende ukuthi athenge futhi kungakusiza ukwakha isisekelo samakhasimende akho.
- Gada imiphumela yakho
Okokugcina, kubalulekile ukuqapha imiphumela yakho. Landelela amanani akho okuguqulwa, inani le-oda elimaphakathi, kanye nokuthengiswa kukonke ukuze ubone ukuthi ukunikezwa kokuthunyelwa kwamahhala kunomthelela omuhle ebhizinisini lakho. Uma ungaboni imiphumela oyifunayo, kungase kudingeke ukuthi ulungise isu lakho noma uzame indlela ehlukile.
Isiphetho
Ukunikeza ukuthunyelwa kwamahhala kuyithuluzi elinamandla lamabhizinisi e-ecommerce. Ingakhuphula amazinga okuguqulwa, ikhuphule isilinganiso senani le-oda, ithuthukise ukwethembeka kwamakhasimende, futhi ikhulise ukuqwashisa komkhiqizo. Ngokusebenzisa ukuthunyelwa kwamahhala ngempumelelo, ungakhulisa ibhizinisi lakho futhi wandise imali yakho engenayo. Cabangela ukusebenzisa ukuthunyelwa kwamahhala ebhizinisini lakho futhi ubone umthelela elingaba nawo emgqeni wakho ophansi.
Ingabe usukulungele ukuyisa ibhizinisi lakho le-ecommerce kwelinye izinga? Cabangela ukutshala imali ku-Zoho One, uhlaka olubanzi lwezinhlelo zokusebenza zebhizinisi ezingakusiza ukuthi wenze lula ukusebenza kwakho, ukhulise ukusebenza kahle kwakho, futhi ukhulise ibhizinisi lakho. Nge-Zoho One, ungaphatha yonke into kusukela ekuthengisweni nasekukhangiseni kuye kwezezimali nasezinsizeni zabantu endaweni eyodwa
