Okwenziwa Nokungamelwe Kwenziwe Kokumaketha kwe-Instagram kwama-Ecommerce Brands

Esikhathini sezinkundla zokuxhumana, i-Instagram iqhamuke njengenye yezinkundla ezidume kakhulu zemikhiqizo ye-ecommerce ukuze zibonise imikhiqizo yazo futhi zihlanganyele namakhasimende angaba khona. Ngesisekelo sayo esikhulu sabasebenzisi nezici eziningi, i-Instagram inikeza ithuba eliyingqayizivele lemikhiqizo yokuxhumana nezithameli zabo, yakhe ukuqwashisa ngomkhiqizo, futhi iqhubekisele ukuthengisa. Kodwa-ke, njenganoma yisiphi isiteshi sokumaketha, kunezinto ezithile okumelwe zilandelwe amabhrendi ukuze asebenzise ngokugcwele imizamo yawo yokuthengisa ye-Instagram. Kulesi sihloko, sizoxoxa ngalokho okwenziwa nokungafaneleki kokumaketha kwe-Instagram kwemikhiqizo ye-ecommerce.

1. Isingeniso

I-Instagram ingenye yezinkundla zokuxhumana ezidume kakhulu enabasebenzisi abasebenzayo abangaphezu kwesigidi senyanga. Inkundla isiphenduke indawo okuya kuyo amabhrendi e-ecommerce abheke ukwakha ukuqwashisa ngomkhiqizo, azibandakanye nezithameli zawo, futhi ashayele ukuthengisa. Ngefomethi yayo eqhutshwa ngokubukeka kanye nenqwaba yezici, i-Instagram inikeza ithuba elihle kakhulu lemikhiqizo ye-ecommerce ukuthi ibonise imikhiqizo yabo futhi ixhumane nababukeli babo.

2. Dos of Instagram Marketing for Ecommerce Brands

Yakha ubuwena bebhrendi obucacile

Iphrofayela yakho ye-Instagram kufanele ibonise ubunikazi bomkhiqizo wakho namagugu. Qinisekisa ukuthi isithombe sakho sephrofayela, umlando wakho, nokuqukethwe kuhambisana nezwi lomkhiqizo wakho kanye nobuhle. Sebenzisa iphalethi yombala engashintshi kanye nethoni yezwi kukho konke okuthunyelwe kwakho ukuze uthole ubunikazi bomkhiqizo obubonakalayo.

Sebenzisa okuqukethwe okubukwayo kwekhwalithi ephezulu

I-Instagram iyinkundla ebonakalayo, futhi ikhwalithi yokuqukethwe kwakho ibalulekile. Sebenzisa izithombe namavidiyo ekhwalithi ephezulu ukuze ubonise imikhiqizo yakho futhi udale okuphakelayo okubukekayo. Linga ngamafomethi ahlukene, njengokuthunyelwe kwe-carousel namavidiyo, ukuze ugcine okuqukethwe kwakho kukusha futhi kuheha.

Bandakanya nezithameli zakho

I-Instagram iyinkundla yezokuxhumana, futhi ukuzibandakanya kuyisihluthulelo sokwakha abalandeli abathembekile. Phendula kumazwana nemilayezo ngokushesha, futhi uhlanganyele ngokugcwele nabalandeli bakho ngokuthanda nokubeka amazwana kokuthunyelwe kwabo. Sebenzisa ama-hashtag ukuze ufinyelele izethameli eziningi futhi ukhuthaze abalandeli bakho ukuthi bamake umkhiqizo wakho kokuthunyelwe kwabo.

Sebenzisa Izindaba ze-Instagram

Izindaba ze-Instagram zinikeza ithuba elihle kakhulu lokubonisa okuqukethwe okungemuva kwesigcawu futhi udale ukuxhumana komuntu siqu kakhulu nezithameli zakho. Sebenzisa Izindaba ukuze ugqamise imikhiqizo emisha, ubonise okuqukethwe okukhiqizwa umsebenzisi, futhi wenze izinhlolovo noma izikhathi ze-Q&A ukuze uhlanganyele nezithameli zakho.

Khulisa okuqukethwe okukhiqizwa umsebenzisi

Okuqukethwe okukhiqizwe ngumsebenzisi (i-UGC) iyithuluzi elinamandla lemikhiqizo ye-ecommerce njengoba kukhombisa ukuzizwisa kwangempela ngemikhiqizo yakho. Khuthaza abalandeli bakho ukuthi babelane ngolwazi lwabo nemikhiqizo yakho ngokuthumela kabusha okuqukethwe kwabo futhi ubanikeze isikweletu. I-UGC ingasetshenziswa futhi ezikhangisweni zakho ze-Instagram namakhasi omkhiqizo ukwengeza ubuqiniso kumkhiqizo wakho.

3. Okungamele Ukumaketha kwe-Instagram kwemikhiqizo ye-Ecommerce

Ugaxekile abalandeli bakho

Ukuthumela kaningi kakhulu noma ukuqhumisa abalandeli bakho ngezindatshana zokuthengisa kungaba yiciko. Qinisekisa ukuthi okuqukethwe kwakho kusezingeni eliphezulu futhi kuhambisana nezithameli zakho. Ukuthumela ngokungaguquki kubalulekile, kodwa kubalulekile ngokulinganayo ukulinganisa phakathi kwekhwalithi nenani.

Ithumela okuqukethwe kwekhwalithi ephansi

Ukuthumela izithombe zekhwalithi ephansi noma amavidiyo kungalimaza isithunzi somkhiqizo wakho futhi kuvimbe abangaba amakhasimende. Qinisekisa ukuthi okuqukethwe kwakho kuyakhanga ngokubukeka, kusezingeni eliphezulu, futhi kuhambisana nezithameli zakho.

Ukuphromotha kakhulu

Yize kubalulekile ukukhangisa imikhiqizo yakho ku-Instagram, ukukhangisa kakhulu kungaba yimbangela yezithameli zakho. Abalandeli bakho bafuna ukubona okungaphezu nje kwezikhangiso kokuphakelayo kwabo. Bafuna ukujatshuliswa, ugqozi, nokufundiswa. Ngakho-ke, ungakwenzi konke okuthunyelwe kube indawo yokuthengisa. Kunalokho, gxila ekudaleni okuqukethwe okwengeza ukubaluleka ezimpilweni zababukeli bakho.

Ukuziba amazwana nemilayezo

Elinye lamaphutha amakhulu ongawenza ku-Instagram ukuziba ukuphawula nemiyalezo yabalandeli bakho. Uma othile ethatha isikhathi sokushiya amazwana noma ukuthumelela umlayezo, kubalulekile ukuthi uphendule ngesikhathi. Ukuxhumana nabalandeli bakho kukhombisa ukuthi uyakwazisa okokufaka kwabo futhi uyakukhathalela ukwakha ubudlelwano nabo. Futhi, ingakusiza ukwakha ukwethembana nokwethembeka kuzithameli zakho.

Isiphetho

I-Instagram ingaba yithuluzi elinamandla lemikhiqizo ye-ecommerce, kodwa kubalulekile ukuyisebenzisa ngendlela efanele. Ngokulandela okwenziwa nokungafaneleki kokumaketha kwe-Instagram, ungakha ubukhona obuqinile endaweni yesikhulumi futhi ugqugquzele ukuthengisa okwengeziwe kwebhizinisi lakho. Khumbula ukugxila ekudaleni okuqukethwe kwekhwalithi ephezulu, ukusebenzelana nezithameli zakho, nokusebenzisa izici ze-Instagram ukuze uzuze.

imibuzo ejwayelekile ukubuzwa

1. Ngingakwazi ukusebenzisa i-Instagram ukuthengisa imikhiqizo ngokuqondile? Yebo, ungasebenzisa izici ze-Instagram ezithengekayo ukumaka imikhiqizo kokuthunyelwe kwakho futhi uvumele abasebenzisi ukuthi bathenge ngaphandle kokushiya uhlelo lokusebenza.

2. Kufanele ngithumele kangaki ku-Instagram? Ayikho impendulo elingana yonke kulo mbuzo. Kuncike kuzithameli zakho namasu akho okuqukethwe. Kodwa-ke, ngokuvamile kuyanconywa ukuthi uthumele okungenani kanye ngosuku ukuze uhlale ukhumbula abalandeli bakho.

3. Ingabe kufanele ngisebenzise ama-hashtag kokuthunyelwe kwami ​​kwe-Instagram? Yebo, ama-hashtag angakusiza ukuthi ufinyelele izethameli ezintsha futhi uthole ukubonakala okwengeziwe kokuthunyelwe kwakho. Vele uqiniseke ukuthi usebenzisa ama-hashtag afanelekile adumile embonini yakho.

4. Ngingayikala kanjani impumelelo yemizamo yami yokuthengisa ye-Instagram? Ungakwazi ukulandelela amamethrikhi afana nokuzibandakanya, ukufinyelela, nokuthengisa ukuze ulinganise impumelelo yokumaketha kwakho kwe-Instagram. Sebenzisa i-Instagram Insights noma amathuluzi ezibalo zenkampani yangaphandle ukuze uthole ukuqonda okungcono kokuthi okuthunyelwe kwakho kusebenza kanjani.

5. Ingabe kulungile ukuthumela kabusha okuqukethwe okukhiqizwa umsebenzisi ku-akhawunti yami ye-Instagram? Yebo, ukuthumela kabusha okuqukethwe okukhiqizwa umsebenzisi kungaba indlela enhle yokubonisa imikhiqizo yakho futhi uhlanganyele nababukeli bakho. Vele uqiniseke ukuthi ucela imvume futhi unikeze ikhredithi kuphosta yasekuqaleni.