Ukuthenga nge-inthanethi sekudume kakhulu eminyakeni yamuva nje, abantu abaningi bakhetha ukuthenga ku-inthanethi kunokuvakashela izitolo ezibonakalayo. Kodwa-ke, ngaphandle kokuthenga ku-inthanethi kalula, abathengi abaningi basashiya izinqola zabo zokuthenga ngaphambi kokuqeda inqubo yokuphuma. Lokhu kungakhungathekisa abathengisi be-inthanethi, abalahlekelwa ukuthengiswa okungenzeka kube khona kanye nemali engenayo. Kulesi sihloko, sizohlola ezinye zezizathu ezenza abantu bashiye izinqola zabo zokuthenga eziku-inthanethi.
Ngaphambi kokuthi uzame ukunciphisa ukushiywa kwenqola yakwaShopify , kufanele uqonde ukuthi kungani amakhasimende akho ikakhulukazi eshiya izinqola zawo ngaphandle kokuthenga. Inhlolovo yokuphuma iyindlela enhle yokuqoqa lolu lwazi.
Ucwaningo olufanayo lwe-Baymard Institute esilushilo ekuqaleni lwathola izizathu ezimbalwa ezivamile zokushiywa kwenqola:
- Okuhlobene nentengo: Abakwazanga ukubona isamba sezindleko zabo ngokucacile ngaphambi kokuphuma, noma bathole ukuthi imali yokuthutha, izintela, nezinye izinkokhelo bezingaphezulu kwalokho abebefuna ukuzikhokha.
- Okuhlobene nokuphuma: Bathole inqubo yokukhokha idida kakhulu noma idla isikhathi, noma indlela yabo yokukhokha abayikhethayo ayitholakali
- Okuhlobene nenqubomgomo: Bakhathazekile ngokuthi ukuthunyelwa kuzohamba kancane kakhulu noma ngeke bakwazi ukubuyisela noma ukushintshanisa ukuthenga kwabo
- Okuhlobene newebhusayithi: Bebekhathazekile ngokuvikeleka kwesayithi, noma okuthile akusebenzanga kahle ekuphumeni
Ekugcineni, ngaphezu kwesigamu sezinqola ezilahliwe zivela kubathengi abanenhloso yokuthenga ephansi. Lawa makhasimende ayaphequlula nje noma athenga ngewindi, aqhathanise izintengo, alondolozela izinto kamuva, noma ahlola izinketho zezipho.
Kunezizathu eziningi ezenza abantu bashiye izinqola zabo zokuthenga eziku-inthanethi, okuhlanganisa izindleko ezingalindelekile, inqubo yokukhokha eyinkimbinkimbi, ukukhathazeka ngokuvikeleka kwenkokhelo, ukuthenga okuqhathanisayo, nokuthenga ngamawindi. Ngokubhekana nalezi zinkinga, abathengisi be-inthanethi banganciphisa inani lezinqola ezilahliwe futhi bakhulise ukuthengisa kanye nemali engenayo.
Ngenhlanhla, kunezindlela zokubhekana nazo zonke lezi zizathu futhi wehlise izinga lokushiya inqola yakho. Ngesici se-OptinMonster's Revenue Attribution ungabona ngokoqobo imali ekhiqizwa imikhankaso yakho yokumaketha! Yeka ukuqagela ukuthi yini esebenzayo futhi wazi ngokuqinisekile nge -OptinMonster.
