IMattel, Inc. (NASDAQ: MAT) namuhla imemezele ukwengezwa konodoli iBarbie ongaboni eqoqweni layo, oklanyelwe ukwenza ngisho nezingane eziningi zikwazi ukuthola unodoli ozimelele futhi ugqugquzele ukuxoxa izindaba ezicabangayo ngokudlala. Lokhu kwethulwa, okugxile ekumeleni labo abanezinkinga zokubona, kusekelwa yi-South African Guide-Dogs Association for the Blind (GDA), enika amandla abantu abakhubazekile ngokokubona nangokomzimba ukuthi baphile ngokuzimela ngokunikeza amakhono nenkululeko yokuhamba.
“Siyakwazi ukuthi uBarbie ungaphezu nje kukadoli; umele ukuziveza futhi angakha umuzwa wokuba ngowakho,” kusho uKrista Berger, iPhini likaMongameli Omkhulu weBarbie kanye neNhloko Yomhlaba Wonke Yabonodoli. “Sizethula ngokuziqhenya unodoli omusha kaBarbie ongaboni emugqeni wethu weBarbie Fashionistas, siqinisa ukuzibophezela kwethu ekudaleni imikhiqizo ebonisa ukuba ngowakho emhlabeni wonke kanye nokufakwa kwabo bonke esigabeni sonodoli.”
UTanya Schönwald, Inhloko Yobambiswano Olubalulekile Nobumbano e-GDA, uthe, “Ukuhlanganiswa nokungafani akusamanje imiqondo nje; yizenzo. Ngokwethulwa kweBarbie engaboni, iMattel, Inc. ikhombise umthelela omuhle wokubambisana ekuguqulweni komphakathi. Ukuhlanganisa iBarbie engaboni kuzonciphisa ukungakhululeki okubhekana nakho izingane eziningi ezingaboni futhi kukhuthaze ingqondo yokufakwa kwabanye ezingqondweni zabancane. Ngokushesha, ukuhlanganisa kuyoba yingxenye yemvelo yomphakathi, njengoba izizukulwane ezincane zingafundiswa ukuhlukanisa umehluko. Siyaziqhenya ngokuthi siye sahamba ingxenye yalolu hambo neMattel, Inc.”
Ukuqinisekisa ukunemba kokuklanywa kukadoli kaBarbie ongaboni, uBarbie ubambisene ne-American Foundation for the Blind (AFB), inhlangano ezinikele ekudaleni amathuba angenamkhawulo kubantu abangaboni nabambona kancane. Lokhu kubambisana kuqinisekise ukuthi imininingwane efana nokubunjwa kobuso, imfashini, izesekeli, ukupakishwa, kanye nokuxhumana nge-e-commerce kwaveza ngokunembile okuhlangenwe nakho kwabantu abanezinkinga zokubona.
Izici Eziyinhloko Zikadoli:
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Izesekeli: Unodoli uza nenduku emhlophe nebomvu enethiphu ye-marshmallow ekhonjwe futhi nezibuko zelanga ezinesitayela, ezisebenzayo. Izibuko zelanga zinikeza ukuvikelwa okwengeziwe kwamehlo kulabo abazwelayo ekukhanyeni.
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Ukuhlangana Kwengalo: Unodoli kaBarbie ongaboni uhlanganisa ukuhlangana kwengalo ukuze kusetshenziswe induku kalula.
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Izindwangu Ezineziqephu Nezicwebezelayo: UBarbie wenza izivivinyo nezingane ezingaboni nezibona kancane ukuqinisekisa ukuthi unodoli unikeza ulwazi olufinyelelekayo nolujabulisayo lokudlala. Ngokuqondiswa kwe-AFB, imfashini kadoli ihlanganisa ibhantshi le-satin elipinki nesiketi se-ruffle esinesiqephu esithambile sokuthinta. Lo mklamo uhlanganisa izifaki ezinezingwegwe nezilupu ezinemibala egqamile, ezinokwehluka okukhulu ukuze kube lula ukugqoka kanye nebhande lokhalo elielastiki ukuze kube lula ukushintsha izingubo.
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Ukupakishwa Nokuklanywa: UBarbie ubambisene ne-AFB ukudala ukupakishwa okufinyelelekayo, okuhlanganisa ne-braille emaphaketheni ukuze kuboniswe igama likadoli.
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Ukubheka Kwamehlo: Unodoli uklanywe ngamehlo abheke phezulu naphumele ngaphandle, okubonisa ukubheka okuhlukile kwabantu abangaboni.
“Kwakuyisibusiso ukubambisana noBarbie ekuthuthukisweni kukadoli kaBarbie ongaboni,” kusho u-Eric Bridges, i-CEO kanye noMongameli we-American Foundation for the Blind. “Ngokwandisa ukumelwa nokukhuthaza ukuqwashisa ngokolwazi lwabantu abangaboni nalabo ababona kancane, sifisa ukugqugquzela amathuba angenamkhawulo kuwo wonke umuntu, okuzoholela ekugcineni emhlabeni wokufinyeleleka okukhulu nokufakwa kwabanye.”
Ukudlala ngodonodoli kuboniswe ukuthi kusiza ekuthuthukiseni uzwela namakhono omphakathi phakathi kwezingane, kubanikeze amakhono omphakathi adingekayo ukuze baphumelele esikhathini esizayo. Uchungechunge lweBarbie Fashionistas wumugqa wonodoli abahlukahlukene kakhulu bomkhiqizo, oqukethe ukubukeka okuhlukene okungaphezu kuka-175, okuhlanganisa nezinhlobo ezahlukene zesikhumba, imibala yamehlo, imibala yezinwele nokuthungwa, izinhlobo zomzimba, ukukhubazeka, nemfashini. Lokhu kuhlanganisa onodoli abane-vitiligo, labo abasebenzisa izihlalo zabakhubazekile noma izitho zokufakelwa, unodoli onezinsiza-kuzwa, nonodoli ongenazinwele. I-Fashionistas ka-2024 ihlose ukuqhubekisela phambili umgomo kaBarbie wokubonisa umbono ohlukene wobuhle nemfashini, okuvumela izingane eziningi ukuthi zibone umhlaba wazo umelelwe ngokudlala.
Ukuze kugujwe lokhu kwethulwa, uBarbie ubambisana nomkhiqizo wemfashini ofinyelelekayo i-Aille Design eqoqweni elikhuthazwe uBarbie elihlanganisa izingcezu ezinobuhlalu be-braille. Leli qoqo lihlanganisa iphethini yangempela kaBarbie emnyama nemhlophe ye-herringbone esigqokweni se-slip, isikhafu sentamo esimnyama, kanye net-shirt yakudala ngombala opinki kaBarbie, ngayinye ihlotshiswe ngomklamo osayinwe yi-Aille nombhalo we-braille owenziwe ngamaparele ekristalu e-Swarovski.
