If you are looking for an SEO checklist that will help you to increase your site's organic traffic and rank on Google, you have just found it. From the SEO basics to must-knows when analyzing your off-page signals, use this as a reference point for ensuring that your site is adhering to best-practice and that you're not being held back by issues that you have missed. 

SEO Basics Checklist

1. Set Up Google Search Console and Bing Webmaster Tools

2. Set Up Google Analytics

3. Install and Configure An SEO Plugin (If You Are Using WordPress)

4. Generate and Submit A Sitemap

5. Create a Robots.txt File

6. Check Search Console For Manual Actions

7. Make Sure That Google Can Actually Index Your Website

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A Keyword Research Checklist

8. Identify Your Competitors

9. Find Your Main 'Money' Keywords

10. Find Long-Tail Keyword Variations

11. Create a Keyword Map

12. Analyze The Intent of Pages That Rank

13. Identify Questions That Are Being Asked

14. Understand How Difficult It Is To Rank For Your Target Keywords

Technical SEO Checklist

15. Make Sure You Are Using HTTPS

16. Check For Duplicate Versions Of Your Site In Google's Index

17. Find and Fix Crawl Errors

18. Improve Your Site Speed

19. Fix Broken Internal and Outbound Links

20. Find and Fix HTTP Links on HTTPS Pages

21. Make Sure That Your Website is Mobile-Friendly

22. Use an SEO-Friendly URL Structure

23. Add Structured Data

24. Check the Page Depth of Your Site

25. Check Temporary 302 Redirects

26. Find and Fix Redirect Chains and Loops

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On-Page SEO and Content Checklist

27. Find and Fix Duplicate, Missing and Truncated Title Tags

28. Find and Fix Duplicate and Missing Meta Descriptions

29. Find and Fix Multiple H1 Tags

30. Improve Title Tags, Meta Tags, and Page Content

31. Run A Content Audit and Prune Content

32. Ensure Images Use ALT Tags

33. Improve Internal Linking

34. Find and Fix Keyword Cannibalization Issues

35. Find and Fix Orphaned Site Pages

36. Is Your Site's Content Up To Date?

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Off-Page SEO Checklist

37. Analyze Your Competitor's Link Profile

38. Conduct a Link Intersect Analysis

39. Turn Unlinked Mentions Into Links

40. Find New Link Building Opportunities

41. Set Up and Optimize Google My Business 

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