What is Affiliate Marketing and How Does it Work

What is Affiliate Marketing and How Does it Work - 4aKid

What Is Affiliate Marketing?

Affiliate marketing is an arrangement by which you earn a commission for promoting another company’s products or services. It is form of internet marketing where companies (sometimes referred to as advertisers or merchants) pay people (affiliates) based on their performance promoting an offer via an affiliate link.

If you’re an affiliate (also referred to as a publisher), you use your skills as a marketer to refer your audience to a product. When someone in your audience decides to buy a product or take an action based on your recommendation, you get a commission or kickback.

Here is how affiliate marketing works in 4 simple steps:

  1. You join an affiliate program 
  2. You pick a product to promote (You will get a unique affiliate link)
  3. You share the link via Social media, Blog, YouTube videos, Facebook ads or any other form
  4. When someone makes a purchase, you earn a handsome affiliate commission.

Best Affiliate Marketing Definition

Affiliate Links

After signing up with an affiliate program, you’ll get an affiliate link, or a special URL that contains your affiliate username or ID. You use this link whenever you mention the advertiser’s product on your website or in other marketing efforts, such as on social media.

Whenever one of your audience members clicks on your affiliate link, a cookie is dropped into their browser to track them. If they become a customer, the company knows it received that customer from you and you get credit.

 How to Start Affiliate marketing: 

There are some things you need to get started with affiliate marketing:

  • Create a website or blog in your niche
  • Choose affiliate products to promote
  • Create Content That Generates Affiliate Revenue
  • Promote Your Affiliate Products in the Content
  • Turn Your Visitors Into Affiliate Customers
  • Grow Affiliate Revenue from Your Email List

Here are a few that you can pick from:

  • Start a blog in a targeted niche and use it to promote a product. This is by far the chepest and easiest way to start an affiliate marketing business. For example: Start a blog about Women shoes, Work from home products, etc..
  • Buy traffic from PPC sites like Google, Facebook, Quora and drive traffic to affiliate products or services. This is called PPC marketing, and those who have taken a basic course of digital marketing, could understand it better. 
  • Create a YouTube channel and promote products.
  • Create an email list by creating a mini-website. 
  • Start a Podcast and recommend products.

Types of Affiliate Marketing Channels

  1. Influencers 
  2. Bloggers 
  3. Paid search focused microsites
  4. Email Lists
  5. Large media websites

Create great content

If you want your affiliate site to succeed, you need to create high-quality content where your affiliate links fit naturally.

Drive traffic to your affiliate site

  • Paid Traffic
  • Search engine optimization (SEO)
  • Build an email list

Get clicks on your affiliate links

Just because you have an amazing piece of content doesn’t mean people will click on your affiliate links.

  • Link placement

  • Context

  • Call to Action 

Why Be an Affiliate Marketer?

  1. Passive Income
  2. No Customer Support
  3. Work from home
  4. Cost-effective
  5. Convenient and flexible
  6. Performance-Based rewards.
  7. Do Not Underestimate the Power of SEO

"You don’t create a business to help yourself. You create a business to help others." 

Tips to Help You Become A Successful Affiliate Marketer

  1. Develop a rapport
  2. Make it persona
  3. Start reviewing products and services
  4. Use several sources
  5. Choose campaigns with care
  6. Stay current with trends

Pros of Affiliate Marketing

  • Low overhead costs
  • No physical products
  • Flexibility
  • Supplemental income

Cons of Affiliate Marketing

  • Time
  • Lack of Control
  • Competition 
  • Lack of ownership

Successful Affiliate Marketing

  1. Know your partners
  2. Build Trust 
  3. Have a brand
  4. Use Variety
  5. Know the legal requirement
  6. Track your traffic and earnings


Affiliate marketing can be lucrative, but it takes a commitment of time and money to make it a real business. Traditional marketing such as blogging, content marketing, SEO, social media marketing, and mobile and email marketing are still solid methods of earning money online. Affiliate marketing is totally worth it and the only business which is never going to get out of order because selling and promotions can never end

*** APPLY TO THE 4AKID AFFILIATE MARKETING PROGRAM HERE >>> https://affiliate.4akid.co.za/ 










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