I-4aKid case study etholakala encwadini ye-Unisa Textbook

I-4aKid case study etholakala encwadini ye-Unisa Textbook.

I-Unisa icele i-4aKid ukuthi yenze ucwaningo lwenkampani yethu, oluzovela encwadini yabo ethi “Contemporary Retail and Marketing Case Studies”. Ucwaningo lwecala lwabhalwa nguKerri Goldberg (GM) kanye no-Ally Cohen (MD). Ucwaningo lwaluhlanganisa izimakethe eziqondiwe, izimbangi, ukuthi inkampani yaqala kanjani, izinselelo nokunye okuningi. I-case study yashicilelwa ngo-2013 futhi ingathengelwa izitolo zezincwadi zendawo.

Ezinye izinkampani zihlanganisa:

• Tiger Brands,
• Foschini,
• Microsoft,
• KFC,
• I-Standard Bank,
• Ukutholwa