Kuleli sonto, u-Barbie® umemezele i-Dream Gap Project, isinyathelo somhlaba wonke seminyaka eminingi sokuqwashisa ngezinto ezinciphisa izinto ezivimbela amantombazane ukuthi afinyelele amakhono awo aphelele.
Ucwaningo* luveze ukuthi kusukela eminyakeni emihlanu amantombazane amaningi mancane amathuba okuthi kunabafana abheke ubulili bawo njengobuhlakaniphile futhi aqale ukulahlekelwa ukuzethemba emandleni awo. Izinkolelo-ze zamasiko, ukuchema okusobala kanye nokumelela kwabezindaba kuyasebenzisana ukuze kuqhutshekwe nalolu daba. E-United States, lokhu kuye kwabizwa ngokuthi “Igebe Lamaphupho,” kodwa kunezitayela ezifanayo ezibonakala emhlabeni wonke.
Ukukholelwa kwamantombazane ngokwawo kuthintwa yilezi zici ezikhawulelayo, ngakho u-Barbie uzinikele ekuxhaseni ucwaningo, eqokomisa abantu abayizibonelo ezinhle kanye nokugqugquzela umphakathi ukuthi usekele amantombazane nge-The Dream Gap Project.
"Kusukela ngo-1959, u-Barbie ugqugquzele amandla angenamkhawulo kuwo wonke amantombazane futhi sikholelwa ukuthi ukumnika amandla esemncane kuyisisusa sokuvula amandla abo aphelele," kusho uLisa McKnight, uMphathi Jikelele kanye nePhini Likamongameli Omkhulu, u-Barbie. “Inhloso ye-The Dream Gap Project wukusebenzisa izinkundla zikaBarbie emhlabeni wonke ukufundisa umphakathi ngokuchema nokukhuthaza noma yimuphi umsekeli wamantombazane ukuthi asijoyine njengoba singeke sikwazi ukwenza lokhu sodwa.”
Umbono we-Dream Gap usengumqondo omusha futhi awucwaningiwe, ikakhulukazi emantombazaneni aneminyaka engu-5-7 ubudala. Ukusiza, uhlobo lusebenzisana noSolwazi Andrei Cimpian waseNyuvesi yaseNew York ukuze kuxhaswe ubudlelwane bangemva kokuthweswa iziqu zeminyaka emibili ngalolu daba. Emhlabeni jikelele, u-Barbie uzosebenzisana nabacwaningi bendawo ukuze banwebe lezi zifundo futhi bathole okwengeziwe ngamantombazane emhlabeni jikelele.
"Ucwaningo lwethu luyisiqalo nje - sidinga ukunikela ngezinsiza ezengeziwe kulesi sihloko esibalulekile ukuze siqonde kangcono indlela yokweseka amantombazane," kusho u-Andrei Cimpian, Uprofesa Ohlangene eNyuvesi yaseNew York. "Lokhu kubambisana no-Barbie kuwumzamo omkhulu, wokufisa ukuhlola lesi sigameko esibalulekile futhi sabelane ngesikwaziyo ngokukhula kwengane kubabukeli abaningi, ukuze sisize ukuvala i-Dream Gap."
Umkhiqizo unikezelwe ekusizeni ukuvala i-Dream Gap futhi uzogxila kulokhu:
- Ukuqwashisa ngokuqukethwe okunomthelela okuthuthukiswe ukunikeza abantu abadala izinsiza zokuthi bangakwazi kanjani ukusekela amantombazane ezimpilweni zabo ezitholakala ku-Barbie.com. U-Barbie uphinde wadala indawo entsha yedijithali , eyakhelwe phezu komkhankaso othi “Ungaba Noma Yini” futhi echaza i-Dream Gap.
- Ukubonisa amantombazane ayizibonelo ezengeziwe ngokugqamisa okungenani abantu besifazane abayizibonelo eziyi-10 abaphumelelayo unyaka ngamunye emhlabeni jikelele. Ngoba ukutshela intombazane ukuthi ingaba noma yini kuyisiqalo, empeleni ukubona ukuthi ingenza noma yini kwenza umehluko.
Ukusebenzisa u-Barbie njengesibonelo kanye nokuxhumana namantombazane ngokuqukethwe okukhuthazayo okugxile ezikhathini ezifundisekayo. Ngokuqhubeka nokufaka amatimu aqhutshwa inhloso kokuqukethwe, okufana no- Barbie Vlogger , sibhekana nezinkinga amantombazane abhekana nazo ngendlela eyingqayizivele nengenekayo.
Ukuqhubeka nokuhlinzeka ngemikhiqizo enika amandla evumela amantombazane ukuthi adlale amaphupho awo, kuyilapho ebabonisa ukuthi banokukhetha. Kusukela ochungechungeni lwe-Inspiring Women kuya ekugqamiseni imisebenzi engameleleki kangako, u-Barbie ukhuthaza ukucabanga, izinkulumo kanye nokutholakala.
Ozakwethu berali emhlabeni wonke nanoma yiziphi izinkampani ezinomqondo ofanayo ezizinikele ekufukuleni amantombazane.
Ukuze ufunde kabanzi ngokuzibophezela komkhiqizo, sicela uvakashele ku-barbie.com/DreamGap futhi ujoyine ingxoxo yomphakathi ne- #CloseTheDreamGap .
*Ucwaningo olwenziwe abacwaningi baseNyuvesi yaseNew York, eNyuvesi yase-Illinois nasePrinceton University.
