I-Fisher-Price®, uhlobo oluhamba phambili emhlabeni kumathoyizi ezinsana, ezingane ezisacathula, nezasenkulisa, ijabule ukumemezela ukwethulwa kohlu lwayo olusha lwe-Wood, olubuyela ezimpandeni zalo emathoyizini okhuni. Selokhu kwethulwa umugqa wamathoyizi okhuni odumile eminyakeni engaphezu kwama-90 edlule, i-Fisher-Price ibigxile ekudaleni amathoyizi akhuthaza ubuhlakani, athuthukisa ukukhula, futhi akhelwe ukuhlala isikhathi eside.
Ukwethulwa kwe-Fisher-Price Wood e-Afrika kusekelwa ngokuziqhenya yi-WESSA (Wildlife & Environmental Society of South Africa), inhlangano evelele ezibophezele emfundweni yezemvelo nasekuhlaliseni okusimeme. Uhlu olusha lwe-Wood, olwenzelwe izingane ezineminyaka eyisithupha kuya kwemihlanu, luhambisana nokutholakele kwakamuva okukhombisa ukuthi ama-70% abazali bayakujabulela ukubona amalungu omndeni wabo amancane edlala ngamathoyizi abake bawathanda, kanti ama-64% bakhetha amathoyizi angadluliselwa ezizukulwaneni ngezizukulwane.
Njengoba amathoyizi okhuni efaneleka kakhulu emidlalweni yezizukulwane ngezizukulwane, leli qoqo lihlanganisa imiklamo yesimanje ekhuthaza umdlalo ovulekile kogogo nomkhulu, abazali, nezingane ngokufanayo. Enziwe ngokhuni olusuka emithonjeni eqinisekisiwe ye-FSC®, lawa mathoyizi akhelwe ukumelana neminyaka eminingi yokudlala, okuqinisekisa ukuthi angabaziswa izizukulwane ngezizukulwane. Leli khwalithi elingaphelelwa isikhathi libalulekile, njengoba umdlalo wezizukulwane ngezizukulwane ukhuthaza injabulo nokuxhumana phakathi kwamalungu omndeni.
UNomfundo Ndlovu, iMenenja Ephezulu Yezinhlelo e-WESSA, uthe, “Njengengxenye ebalulekile yomphakathi wamazwe omhlaba wezemvelo cishe iminyaka eyi-100, i-WESSA ibidlala indima ebalulekile ekudaleni ukuqwashisa nasekuhlinzekeni ngezinkundla ukuze abantu benze okuthile ngezinkinga zemvelo. Samukela lolu hlu olusha lwemikhiqizo yokhuni njengoba luhambisana nokuzibophezela kwethu ekunciphiseni ukungcola nasekusetshenzisweni kwemithombo esimeme ngenkathi sisekela ukufunda okuxhumene nokuthuthuka kwengane.”
Umugqa omusha uheha abazali abafuna isipiliyoni somdlalo esingabizi kakhulu, esibuyela ezintweni eziyisisekelo, esisahlala simnandi futhi sifundisa, sikhuthaza ukukhula okunempilo. Abazali abaningi badlulisele namathoyizi okhuni kumalungu omndeni, beqinisa ukukholwa kwabo emathoyizini okhuni njengamathoyizi angaphelelwa isikhathi okufanele atshalwe kuwo.
Kwabaningi, ukubuka izingane zabo zidlala ngala mathoyizi kubangela ukulangazela, njengoba bevame ukufisa ukuthi ngabe banamathoyizi abo ebuntwaneni abangawabelana nesizukulwane esilandelayo.
I-Fisher-Price ingumgqugquzeli wamathoyizi okhuni, njengoba yethule umugqa wayo wokuqala, ama-'16 Hopefuls,' ku-American International Toy Fair eNew York ngo-1931. Lolu hlu lwadunyiswa ngobuhle balo obuhle nezici zomdlalo ezikhangayo, kanti u-Dr. Doodle kwaba ithoyizi lokuqala le-Fisher-Price elathengiswa.
UBrian Fitzharris, i-SVP kanye noMphathi Jikelele kwa-Fisher-Price, waphawula, “Sekungaphezu kweminyaka engama-90, i-Fisher-Price izinikele ekusizeni izingane ukuthi zibe nokuqala okungcono kakhulu empilweni ngokusebenzisa amathoyizi amasha nathembekile ahlinzeka ngamahora okuzijabulisa nokucebisa. Ngokwethulwa kwe-Fisher-Price Wood—umugqa ohlonipha izimpande zohlobo lwethu—siletha umbono omusha emandleni angaphelelwa isikhathi wamathoyizi okhuni anenani elingabizi, enziwe ngokhuni oluqinisekisiwe lwe-FSC®, futhi aklanyelwe ukukhulisa ubuhlakani nokukhula kwengane.”
Ukuze kugubhe ukwethulwa eNingizimu Afrika, i-Fisher-Price izonikela ngemikhiqizo ye-Wood ezikhungweni ezine zokuthuthukisa izingane zisencane (ECD) ezisekelwa yi-WESSA kulo lonke elaseNingizimu Afrika, kuzuzise izingane ezingaphezu kwama-430. Ngaphezu kwalokho, ngesikhathi kuqala ukwethulwa eYurophu, i-Fisher-Price isekela i-Trillion Trees initiative, ukubambisana phakathi kwe-BirdLife International, i-Wildlife Conservation Society, ne-WWF, okuhloswe ngayo ukutshala izihlahla eziyizinkulungwane eziyi-10 ukuze kudale amahlathi ezizukulwane ezizayo.
UDkt. April Bagwill, uMxhumanisi Wohlelo lwe-Trillion Trees, uthe, “Ngenxa yokusekelwa okukhulu kwabaxhasi abafana ne-Fisher-Price, sikwazile ukusekela amaphrojekthi emhlabeni jikelele ahlengile cishe izihlahla ezingamakhulu amahlanu ezinkulungwane nokuningi. Sihlanganisa imiphakathi yasendaweni kuzo zonke izinyathelo, sisebenza nayo ukutshala izihlahla zomdabu ezikhula zibe amahlathi emvelo, kuzuzise abantu nokuhlukahluka kwezinto eziphilayo esincike kukho sonke.”
I-Fisher-Price Wood—amathoyizi angaphelelwa isikhathi okufanele aziswe izizukulwane ngezizukulwane—izotholakala ukuze ithengwe kubathengisi abakhulu ezweni lonke.
