Njengomnikazi webhizinisi le-ecommerce, ufuna ukunikeza amakhasimende angaba khona ulwazi oluningi kanye nesiqiniseko ngangokunokwenzeka lapho evakashela iwebhusayithi yakho.
Enye indlela yokwenza lokhu ukusebenzisa ubufakazi bomphakathi. Ubufakazi bomphakathi yinto engokwengqondo lapho abantu bethembele ezenzweni nasemibonweni yabanye ukuze benze izinqumo. Kuyithuluzi elinamandla elingasiza ukukhulisa ukuthengisa nokwakha ukwethembana nezithameli zakho. Kulesi sihloko, sizoxoxa ngokuthi buyini ubufakazi bezenhlalo nokuthi ungabusebenzisa kanjani ukuze uzuze esu lakho lokumaketha le-ecommerce.
Buyini ubufakazi bomphakathi?
Ubufakazi bomphakathi bubhekisela embonweni wokuthi abantu bathonywa izenzo, imibono, nokuziphatha kwabanye. Kuyinto engokwengqondo lapho abantu bethembele ezenzweni nasemibonweni yabanye ukuze benze izinqumo. Isibonelo, uma ucabanga ukuthenga umkhiqizo omusha ku-inthanethi, ungase ufunde izibuyekezo ezivela kwamanye amakhasimende ngaphambi kokwenza isinqumo sakho. Uma ukubuyekezwa okuningi kukuhle, uzozizwa uqiniseka kakhulu ekuthengeni kwakho. Lokhu kuwubufakazi bomphakathi obusebenza.
Ubufakazi bomphakathi bungafika ngezindlela eziningi ezahlukene, okuhlanganisa:
- Izibuyekezo zekhasimende kanye nobufakazi
- Ukuthandwa kwenkundla yezokuxhumana, ukwabelana, namazwana
- Izincomo zabagqugquzeli
- Izincomo zosaziwayo
- Themba amabheji nezitifiketi
- Okuqukethwe okukhiqizwa umsebenzisi
- Ukuduma nezinombolo zokuthengisa
Ngokusebenzisa ubufakazi bomphakathi kucebo lakho lokumaketha le-ecommerce, ungakha ukwethembana ngamakhasimende angaba khona futhi wandise ukuguqulwa.
Ungabusebenzisa kanjani ubufakazi bomphakathi ekukhangiseni kwe-ecommerce
Manje njengoba usuqonda ukuthi buyini ubufakazi bomphakathi nokuthi kungani bubalulekile, ake sixoxe ngokuthi ungabusebenzisa kanjani ngempumelelo esu lakho lokumaketha le-ecommerce.
- Khuthaza ukubuyekezwa kwamakhasimende kanye nobufakazi
Ukubuyekezwa kwekhasimende nobufakazi kungenye yezindlela ezinamandla kakhulu zobufakazi bomphakathi ku-ecommerce. Banikeza abangaba amakhasimende umbono ongachemile womkhiqizo noma isevisi yakho kumuntu osewuthengile futhi wayisebenzisa. Khuthaza amakhasimende akho ukuthi ashiye izibuyekezo ngokuthumela ama-imeyili okulandelela ngemva kokuthenga kwawo noma ngokufaka isicelo sokubuyekeza kuma-imeyili okuqinisekisa i-oda lakho. Ungakwazi futhi ukugqugquzela amakhasimende ukuthi ashiye izibuyekezo ngokunikeza isaphulelo ekuthengeni kwabo okulandelayo.
- Sebenzisa inkundla yezokuxhumana
Inkundla yezokuxhumana ingaba yithuluzi elihle lokubonisa ubufakazi bomphakathi. Yabelana ngezibuyekezo zamakhasimende kanye nobufakazi eziteshini zakho zenkundla yezokuxhumana, futhi ukhuthaze abalandeli bakho ukuthi babelane ngolwazi lwabo ngemikhiqizo noma amasevisi akho. Ungasebenzisa futhi inkundla yezokuxhumana ukuze ubonise okuqukethwe okukhiqizwa umsebenzisi kanye nezincomo zabathonya.
- Bonisa amabheji okuthenjwa nezitifiketi
Amabheji okuthenjwa kanye nezitifiketi kuwukumela okubonakalayo kobufakazi bomphakathi. Banikeza amakhasimende angaba khona umuzwa wokuphepha nokwethemba kuwebhusayithi yakho nebhizinisi. Bonisa amabheji okuthenjwa kanye nezitifiketi ngokugqamile kuwebhusayithi yakho, ikakhulukazi ekhasini lakho lokuphuma, ukuze ukhulise ukwethenjwa nokuguqulwa.
- Gqamisa ukuduma nezinombolo zokuthengisa
Ukubonisa ukuduma kwemikhiqizo noma amasevisi akho kungase futhi kube uhlobo olunamandla lobufakazi bomphakathi. Faka izinombolo zokuthengisa noma ubonise imikhiqizo evamise ukuthengwa ndawonye kuwebhusayithi yakho ukuze ubonise ukuduma. Lokhu kungasiza amakhasimende angaba khona azizwe eqiniseka ngokwengeziwe ekuthengeni kwawo futhi kungaholela ekwenyukeni kokuthengisa.
- Khulisa izincomo zabagqugquzeli nokuqukethwe okukhiqizwa umsebenzisi
Ukuvumela kwabathonya nokuqukethwe okukhiqizwa umsebenzisi nakho kungaba izindlela ezinamandla zobufakazi bomphakathi. Abathonya banokulandela okuthembekile futhi bangasiza ekukhuliseni ukuqwashisa ngomkhiqizo nokwethenjwa. Okuqukethwe okukhiqizwa umsebenzisi, okufana nezithombe zekhasimende namavidiyo, kunganikeza amakhasimende angaba khona umbono oyiqiniso wemikhiqizo noma amasevisi akho. Yabelana ngakho kokubili ukuvumela kwabathonya kanye nokuqukethwe okukhiqizwa umsebenzisi kuwebhusayithi yakho neziteshi zemidiya yezokuxhumana ukuze ukhulise ubufakazi bokuxhumana nabantu.
Ubufakazi bomphakathi ithuluzi elinamandla elingasiza ukukhulisa ukuthengisa nokwakha ukwethembana nezithameli zakho.
Ngokusebenzisa ukubuyekezwa kwamakhasimende kanye nobufakazi, inkundla yezokuxhumana, amabheji okuthembana nezitifiketi, ukuduma nezinombolo zokuthengisa, kanye nezincomo zabathonya nokuqukethwe okukhiqizwa umsebenzisi, ungasebenzisa ngempumelelo amandla obufakazi bomphakathi kuqhinga lakho lokumaketha le-ecommerce. I-Zoho One ingakusiza ukuphatha ukumaketha kwakho kwe-ecommerce.
