Ukwandisa Ukuguqulwa: Amathiphu Okuthuthukisa Amavidiyo Akho E-Ecommerce ku-YouTube
Ngabasebenzisi abasebenzayo abangaphezu kwezigidigidi ezingu-2, i-YouTube isiphenduke inkundla enamandla yamabhizinisi ukuze abonise imikhiqizo namasevisi awo. Amavidiyo e-Ecommerce ku-YouTube angaba indlela ephumelelayo yokufinyelela abangaba amakhasimende, kodwa kubalulekile ukuwathuthukisa ngendlela efanele ukuze wandise ukuguqulwa. Kulesi sihloko, sizoxoxa ngamathiphu okuthuthukisa amavidiyo akho e-ecommerce ku-YouTube ukuze uthuthukise amanani akho okuguqulwa futhi ugqugquzele ukuthengisa okwengeziwe.
Ukuqonda i-Algorithm ye-YouTube
I-algorithm ye-YouTube yakhelwe ukuphromotha amavidiyo agcina izibukeli zimatasa futhi zisendaweni isikhathi eside ngangokunokwenzeka. Lokhu kusho ukuthi ukwenza kahle amavidiyo akho e-ecommerce kudinga ukuqonda ukuthi i-algorithm isebenza kanjani. Into eyodwa ebalulekile isikhathi sokubuka, okuyinani lesikhathi ababukeli abasichitha bebuka ividiyo yakho. Uma ividiyo yakho igcina izibukeli zibambe iqhaza, aba ngcono amathuba akho okukleliswa phezulu emiphumeleni yosesho.
Chaza Izethameli Ozihlosile
Ukuze udale amavidiyo we-ecommerce asebenzayo, udinga ukwazi izethameli zakho ezihlosiwe kanye nezintandokazi zazo. Ukuqonda izinto abazithandayo kanye nezindawo ezibuhlungu kungakusiza ukuthi udale amavidiyo ahambisana nabo futhi uthuthukise ukuguqulwa. Ungasebenzisa amathuluzi afana ne-Google Analytics ukuze uqoqe idatha ngezibalo zezithameli zakho, ukuziphatha, kanye nezinto ozithakaselayo.
Gcina ividiyo yakho imfushane futhi iheha
Ngokuqukethwe okungaka okutholakala ku-YouTube, izibukeli zinesikhathi esifushane sokunaka. Ukuze ubagcine behehekile, kubalulekile ukuthi ugcine amavidiyo akho emafushane futhi aqonde ngqo. Ubude obufanele bamavidiyo e-ecommerce buphakathi kwamasekhondi angama-30 nemizuzu emi-2. Qiniseka ukuthi ufaka phakathi ulwazi olubaluleke kakhulu ekuqaleni kwevidiyo futhi usebenzise okubonakalayo nomsindo ukuze ugcine ababukeli bematasatasa.
Lungiselela Isihloko Sevidiyo Yakho Nencazelo
Isihloko nencazelo yevidiyo yakho idlala indima ebalulekile ekunqumeni ukuthi ababukeli bazochofoza yini ukuze bayibukele. Qiniseka ukuthi isihloko sakho sicacile futhi siyachaza futhi sihlanganisa amagama angukhiye afanelekile. Incazelo yakho kufanele inikeze ulwazi olwengeziwe mayelana nomkhiqizo noma isevisi yakho futhi ifake phakathi ama-CTA ukukhuthaza ababukeli ukuthi bathathe isinyathelo.
Sebenzisa Okubonwayo Kwekhwalithi Ephezulu Nomsindo
Izinga lokubonwa kwakho nomsindo lingenza noma liphule amavidiyo akho e-ecommerce. Sebenzisa okokusebenza kwekhwalithi ephezulu ukuze uqinisekise ukuthi ividiyo yakho ibukeka futhi izwakala njengengcweti. Ukubukwa kwekhwalithi ephansi nomsindo kungenza ividiyo yakho ibonakale ingenamsebenzi futhi ixoshe ababukeli.
Engeza Izingcingo-esenzweni (CTAs)
Ama-CTA abalulekile ekuguquleni ukushayela. Khuthaza ababukeli ukuthi bathathe isinyathelo ngokufaka ama-CTA kuyo yonke ividiyo yakho, njengokuthi "chofoza isixhumanisi encazelweni" noma "vakashela iwebhusayithi yethu ukuze uthole ulwazi olwengeziwe." Qiniseka ukuthi ama-CTA akho acacile futhi avelele ukuze uqiniseke ukuthi ababukeli bayazi ukuthi yisiphi isinyathelo okufanele basithathe.
Sebenzisa izikrini zokuphela kanye nezichasiselo
Izikrini zokuphela nezichasiselo zingasetshenziselwa ukukhangisa amanye amavidiyo akho, ukukhuthaza ababukeli ukuthi babhalisele isiteshi sakho, futhi baqhubekisele phambili ithrafikhi kuwebhusayithi yakho. Wasebenzise ngobuchule ukuze ugcine ababukeli bebambekile futhi uphromothe umkhiqizo wakho.
Sebenzisa izikhangiso zevidiyo ukuze ufinyelele izethameli eziningi
Izikhangiso zevidiyo zingaba indlela ephumelelayo yokufinyelela izethameli eziningi futhi ugqugquzele ukuguqulwa. Ungasebenzisa inkundla yezikhangiso ye-YouTube ukuze udale futhi uqondise izikhangiso ngokusekelwe kuhlobo lwabantu, izinto ozithakaselayo, nokuziphatha. Qiniseka ukuthi ufaka ama-CTA ezikhangisweni zakho ukuze ukhuthaze ababukeli ukuthi bathathe isinyathelo.
Hlaziya Ukusebenza Kwevidiyo Yakho
Ukuhlaziya ukusebenza kwevidiyo yakho kubalulekile ukuze uqonde ukuthi yini esebenzayo nengasebenzi. Sebenzisa amathuluzi e-YouTube ezibalo ukuze ulandelele amamethrikhi afana nokubukwa, isikhathi sokubuka, ukubandakanyeka, namazinga okuguqulwa. Le datha ingakusiza wenze izinqumo ezinolwazi mayelana nendlela yokuthuthukisa amavidiyo esikhathi esizayo futhi uthuthukise amanani akho okuguqulwa.
Phendula kumazwana futhi uhlanganyele nezibukeli
Ukuxhumana nezibukeli zakho kuyindlela enhle kakhulu yokwakha ubudlelwano futhi uthuthukise ukuguqulwa. Phendula amazwana, phendula imibuzo, futhi ubonge ababukeli ngokubuka amavidiyo akho. Lokhu kungakusiza ukuthi wakhe izethameli ezithembekile futhi usungule ukwethembana okungenzeka amakhasimende akho.
Qhubeka Uzihlola futhi Uhlole
Ukuthuthukisa amavidiyo akho e-ecommerce ku-YouTube kuyinqubo eqhubekayo. Qhubeka uzama ngezindlela ezahlukene, uhlole imibono emisha, futhi uhlaziye imiphumela yakho. Ukuthuthukisa amavidiyo akho ngokuqhubekayo kungakusiza ukuthi uhlale uphambili emqhudelwaneni futhi ugqugquzele ukuguqulwa okwengeziwe.
Isiphetho
Ukulungiselela amavidiyo akho e-ecommerce ku-YouTube kungashintsha umdlalo webhizinisi lakho. Ngokulandela amathiphu achazwe kulesi sihloko, ungakha amavidiyo abandakanya izethameli ozihlosile, uthuthukise ukuguqulwa, futhi ekugcineni ukhulise ibhizinisi lakho. Khumbula ukuqhubeka uzama, uhlaziye imiphumela yakho, futhi uhlanganyele nezibukeli zakho ukuze uzuze imiphumela engcono kakhulu.
FAQ
- Ngingakwazi ukusebenzisa umculo kumavidiyo ami e-ecommerce?
Yebo, ungasebenzisa umculo kumavidiyo akho e-ecommerce, kodwa qiniseka ukuthi usebenzisa umculo ongenalungelo lobunikazi noma uthole amalayisensi adingekayo ukuze ugweme izinkinga zomthetho.
- Kufanele ngithumele kangaki amavidiyo e-ecommerce ku-YouTube?
Azikho imvamisa ebekiwe yokuthumela amavidiyo e-ecommerce ku-YouTube. Kuncike ezinhlosweni nezinsiza zakho. Kodwa-ke, kubalulekile ukungaguquguquki futhi unikeze okuqukethwe kwekhwalithi ephezulu okuheha izethameli zakho.
- Ingabe kufanele ngiqashe umthwebuli wevidiyo ochwepheshe ukuze ngenze amavidiyo wami we-ecommerce?
Kuya ngesabelomali sakho kanye nezinjongo. Nakuba abathwebuli bevidiyo abangochwepheshe bengakha amavidiyo ekhwalithi ephezulu, kukhona futhi izinketho ezingabizi kakhulu zokudala amavidiyo ekhwalithi, njengokusebenzisa ikhamera ye-smartphone noma imishini ye-DIY.
- Ngingakwazi ukusebenzisa i-YouTube ukuze ngiphromothe iwebhusayithi yami ye-ecommerce?
Yebo, ungasebenzisa i-YouTube ukukhangisa iwebhusayithi yakho ye-ecommerce ngokufaka izixhumanisi ezincazelweni zevidiyo yakho, izichasiselo, nezikrini zokuphela.
- Ngingayikala kanjani impumelelo yamavidiyo ami e-ecommerce ku-YouTube?
Ungakwazi ukukala impumelelo yamavidiyo akho e-ecommerce ku-YouTube ngokulandelela amamethrikhi afana nokubukwa, isikhathi sokubuka, ukuzibandakanya, namazinga okuguqulwa usebenzisa amathuluzi ezibalo e-YouTube.
