Google offers a number of options for advertising your business, some of them paid and some are free. Here are some ways to promote your business with Google. 

Google Maps

Google Maps make it easier for your customers to find and visit your business. The main focus of Google Maps Marketing is to optimize your Google My Business (GMB) listing so that Google can establish relevance and prominence for your business. Google maps marketing is essentially a set of processes and methods of using Google Maps to make your business easier to find. 

Google my Business

Your free Business Profile on Google My Business will help you drive customer engagement with local customers across Google Search and Maps, allowing businesses and organizations to manage their online presence across Google products. GMB is a free tool from Google for businesses. 

Google Ads

Google Ads is Google's online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer. It is paid advertising showing your adverts across the Google platforms like Google Search and on non-search websites, mobile apps, and videos. 

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. It is a free service that helps you to analyze your website traffic as well as blogs and social networks, in order to understand, measure and track the user journey on platform, providing informative data like channels used, locations, client behavior and devices. It will provide valuable insights that can help you to shape the success strategy of your business.

Google AdSense

AdSense is a free, simple way to earn money by displaying ads next to your online content. Google AdSense provides a way for publishers to earn money from their online content and monetize your website or blog. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products.

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