Ingabe ufuna indlela entsha yokufinyelela izethameli ozihlosile futhi uthuthukise ukuqwashisa komkhiqizo wakho? Ngemuva kwalokho ukumaketha kwe-TikTok influencer kungaba yimpendulo oyifunayo. Ngabasebenzisi abasebenzayo abangaphezu kwebhiliyoni elingu-1, i-TikTok isibe enye yezinkundla zokuxhumana ezaziwa kakhulu zokufinyelela izethameli ezincane. Kulesi sihloko, sizohlola amandla okumaketha kwe-influencer ku-TikTok nokuthi ungayisebenzisa kanjani ukuze uzuze umkhiqizo wakho.
Yini iTikTok Influencer Marketing?
I-Influencer marketing ku-TikTok ihlanganisa ukusebenzisana nabadali abadumile endaweni yesikhulumi ukukhuthaza umkhiqizo noma umkhiqizo wakho. Laba abagqugquzeli bakhe abalandeli abathembekile babasebenzisi abathemba imibono nezincomo zabo. Ngokusebenzisa ukufinyelela kwazo, ungathola izethameli ezinkulu, ezizibandakanyayo ezingase zibe nentshisekelo kumkhiqizo wakho.
Amandla Okumaketha Kwe-Influencer ku-TikTok
Nazi izizathu ezimbalwa zokuthi kungani ukumaketha kwe-influencer ku-TikTok kungaba namandla kakhulu:
1. Ukufinyelela Okukhulu
Abagqugquzeli be-TikTok bangafinyelela izigidi zabasebenzisi ngevidiyo eyodwa kuphela. Lokhu kusho ukuthi umkhiqizo wakho ungafinyelela izethameli eziningi ngokushesha nakalula.
2. Ubuqiniso
Ukumaketha kwe-Influencer ku-TikTok kumayelana nobuqiniso. Ngokungafani nokukhangisa kwendabuko, abagqugquzeli bakhuthaza imikhiqizo ngendlela ezwakala ingokwemvelo futhi ingokwemvelo. Lokhu kungenza izethameli zabo zamukele umlayezo wakho.
3. Umshado
Abasebenzisi beTikTok bazibandakanye kakhulu, bachitha isilinganiso semizuzu engama-52 ngosuku kuhlelo lokusebenza. Uma ubambisana nomuntu onethonya, ungakwazi ukungena kulokhu kuhlanganyela futhi ushayele ithrafikhi kuwebhusayithi yakho noma umkhiqizo.
4. Ingabizi
Uma kuqhathaniswa nokukhangisa kwendabuko, ukumaketha kwabathonya ku-TikTok kungabiza kakhulu. Awudingi isabelomali esikhulu ukuze usebenze nabagqugquzeli, futhi ungakwazi ukuxoxisana ngentengo.
Ungakusebenzisa Kanjani Ukumaketha Kwe-Influencer ku-TikTok Yomkhiqizo Wakho
Manje njengoba usuwaqonda amandla okumaketha kwe-influencer ku-TikTok, nanka izeluleko ezimbalwa zokuthi ungaqala kanjani:
1. Chaza Imigomo Yakho
Ngaphambi kokuthi uqale ukusebenza nabagqugquzeli, chaza izinhloso zakho. Ingabe ufuna ukukhulisa ukuqwashisa ngomkhiqizo, ukushayela ukuthengisa, noma ukufinyelela izethameli ezintsha? Ukwazi izinhloso zakho kuzokusiza ukuthi uthole abagqugquzeli abalungile ongasebenzisana nabo.
2. Thola Abathonya Abalungile
Bheka abagqugquzeli abafanele umkhiqizo wakho. Kufanele babe nezithameli eziqondiwe ezifanayo, amanani, nobuhle. Ungasesha abathonya ku-TikTok noma usebenzise inkundla efana ne-Influencer.co ukuthola okufanayo.
3. Yakha Ubudlelwano
Ukwakha ubudlelwano nomgqugquzeli wakho kubalulekile. Khulumisanani ngokucacile mayelana nalokho okulindele nezinjongo zakho, futhi nisebenze ndawonye ukuze nidale okuqukethwe okuzwakala kuyiqiniso futhi kuheha.
4. Linganisa Imiphumela Yakho
Landelela imiphumela yakho ukuze ubone ukuthi umkhankaso wakho wokumaketha wabathonya usebenza kanjani. Sebenzisa amathuluzi okuhlaziya ukuze ulinganise ukubandakanyeka, amanani okuchofoza, nokuguqulwa.
5. Hlala Uvumelana
Qiniseka ukuthi ulandela imihlahlandlela ye-influencer marketing ye-TikTok. Lokhu kubandakanya ukudalula noma yikuphi okuqukethwe okuxhasiwe nokulandela imihlahlandlela yomphakathi.
Isiphetho
I-Influencer marketing ku-TikTok iyithuluzi elinamandla lokufinyelela izethameli ezintsha futhi likhulise ukuqwashisa komkhiqizo wakho. Ngokubambisana nabadali abadumile endawenikazi, ungakwazi ukufinyelela kubo futhi uhlanganyele nezigidi zabasebenzisi. Khumbula ukuchaza izinhloso zakho, thola abathonya abalungile, wakhe ubudlelwano, ulinganise imiphumela yakho, futhi uhlale uthobela ukuze uqinisekise umkhankaso oyimpumelelo.
imibuzo ejwayelekile ukubuzwa
Q: Ngingayithola kanjani i-influencer efanele yomkhiqizo wami ku-TikTok?
IMP: Isinyathelo sokuqala ukuhlonza izethameli zakho ozihlosile kanye nohlobo lokuqukethwe ezikujabulelayo. Uma usunokuqonda okucacile kwezithameli zakho ezihlosiwe, ungasebenzisa umsebenzi wokusesha we-TikTok nama-hashtag ukuthola abathonya ku-niche yakho. Ungasebenzisa futhi izinkundla zokumaketha ezinethonya njenge-Upfluence, i-AspireIQ, ne-NeoReach ukuze uthole futhi uxhumane nabathonya.
Q: Yini okufanele ngiyibheke lapho ngikhetha i-influencer yomkhiqizo wami ku-TikTok?
IMP: Uma ukhetha umgqugquzeli, kubalulekile ukucabangela izibalo zabantu bezethameli zabo, izinga lokuzibandakanya, ikhwalithi yokuqukethwe, nesithunzi sisonke. Bheka abagqugquzeli abanabalandeli abaqinile bezithameli ozihlosile, amazinga aphezulu okuzibandakanya, nobuhle obungaguquguquki obuhambisana namanani omkhiqizo wakho.
Q: Kufanele ngikhokhe malini abathonya ku-TikTok?
IMP: Izilinganiso zabathonya zingahluka kakhulu kuye ngezinto ezifana nenani labalandeli bomgqugquzeli, izinga lokuzibandakanya, namakhono okudala okuqukethwe. Ngokwesilinganiso, abagqugquzeli abanabalandeli abangu-10,000 kuya ku-50,000 bangakhokhisa imali elinganiselwa ku-R2000 kuya ku-R10000 ngeposi, kuyilapho abathonya abanabalandeli abangaphezu kwesigidi bangakhokhisa izinkulungwane zamaRandi ngeposi ngalinye. Kubalulekile ukuxoxisana ngamanani ahambisana nesabelomali sakho kanye nenani umgqugquzeli angaliletha kumkhiqizo wakho.
Q: Ngingayikala kanjani impumelelo yomkhankaso wami wokumaketha wabathonya ku-TikTok?
A: Kunamamethrikhi amaningana ongawasebenzisa ukukala impumelelo yomkhankaso wakho wokumaketha wabaphembeleli ku-TikTok, okuhlanganisa izinga lokuzibandakanya, ukukhula kwabalandeli, ithrafikhi yewebhusayithi, nokuthengisa. Ungasebenzisa ideshibhodi yezibalo ze-TikTok noma amathuluzi ezinkampani zangaphandle afana ne-HypeAuditor kanye ne-Socialbakers ukulandelela lawa mamethrikhi futhi wenze izinqumo eziqhutshwa yidatha mayelana nesu lakho lokumaketha labathonya.
Q: Yimaphi amaphutha ajwayelekile okufanele uwagweme lapho uqhuba umkhankaso wokumaketha okhuthazayo ku-TikTok?
IMPENDULO: Amanye amaphutha avamile okufanele uwagweme ahlanganisa ukusebenzisana nabagqugquzeli abangahambisani nezimiso zomkhiqizo wakho, ukungakunaki ukubeka imigomo ecacile nokulindelwe komkhankaso, kanye nokwehluleka ukudalula okuqukethwe okuxhasiwe. Kubalulekile futhi ukunikeza abagqugquzeli inkululeko yokudala ukuze badale okuqukethwe okuhambisana nezithameli zabo kuyilapho unamathela kubunikazi bomkhiqizo wakho.
