IMattel, Inc. (NASDAQ: MAT) namuhla imemezele ukufakwa kukadoli weBarbie omnyama onesifo i-Down syndrome, okuvumela izingane eziningi ukuthi zithole onodoli abazimelele futhi zikhuthaze ukulandisa ngezindaba ngokudlala. Lesi sinyathelo sokwehluka nokufakwa sigujwa yi-Down Syndrome South Africa, ezibophezele ekuhlomiseni abantu abane-Down syndrome nasekwenzeni ngcono izinga lempilo yabo.
“Siyakwazi ukuthi uBarbie ungaphezu nje kukadoli; umele ukuziveza futhi angakha umuzwa wokuba ngowakho,” kusho uKrista Berger, iPhini likaMongameli Omkhulu weBarbie kanye noMphathi weZwe lonke waBonodoli. “Siletha ngeqholo udoli omnyama onesifo i-Down syndrome kulayini wethu weBarbie Fashionistas, siqinisa ukuzibophezela kwethu ekudaleni imikhiqizo emele ukuba yingxenye yomhlaba wonke nokufakwa eshalofini lonodoli.”
U-Elaine Passmoor, uMqondisi Omkhulu Kazwelonke kwa-Down Syndrome South Africa, uzwakalise injabulo ngokuqaliswa, wathi, “Njengenhlangano esebenza nabantu abane-Down syndrome nemindeni yabo, i-DSSA ijabule kakhulu ukubona kwethulwa udoli wesibili weBarbie one-Down syndrome. Uhlobo lweBarbie Fashionista luyaqhubeka nokukhuthaza ukufakwa nokumelela kwabantu abakhubazekile. Lo doli omusha omnyama weBarbie uyahlomisa futhi uphawula isinyathelo esibalulekile esiya emhlabeni ofaka wonke umuntu lapho ukungafani komuntu ngamunye kugujwa khona.”
Ngo-2023, uBarbie wethula udoli wokuqala weBarbie one-Down syndrome, owawina umklomelo we-Corporate Social Responsibility Initiative of the Year ovela ku-Toy Association. Kulo nyaka, uBarbie uphinde wahlanganyela ne-National Down Syndrome Society (NDSS) ukuze wethule udoli omusha kulayini weBarbie Fashionistas 2024. Phakathi nenqubo yokuklama, uBarbie kanye ne-NDSS basebenzisana eduze ukuze baqinisekise ukuthi udoli omnyama weBarbie one-Down syndrome ubonisa ngokunembile futhi uhambisana namalungu omphakathi we-Down syndrome. I-NDSS yasiza amaqembu ezingxoxo afaka abantu abamnyama abane-Down syndrome, kuhlanganise nentokazi encane emnyama, ukuze babuyekeze isimo sikadoli, izinwele, imfashini, kanye nezingilazi.
Izici Eziyinhloko Zikadoli:
-
Isimo: UBarbie wahlanganyela ne-NDSS ukuze amelete ngokunembile izici zomzimba zabantu abane-Down syndrome, njengesimo esifushane, isiqu eside, kanye nethoni yemisipha ephansi. Izandla zikadoli zinomugqa owodwa, ovame ukuhlotshaniswa nalabo abane-Down syndrome. Isimo sobuso sifaka isimo esiyindilinga, izindlebe ezincane, kanye nebhuloho lamakhala eliyisicaba, namehlo agoba kancane anesimo samantongomane abonisa amachashazi amhlophe kumashisha.
-
Izinwele: Udoli unezinwele ezilukiwe, isicelo esibalulekile esivela emphakathini omnyama we-Down syndrome.
-
Imfashini: Ingubo ifaka izimpawu ezimele ukuqwashisa nge-Down syndrome, isebenzisa imibala eluhlaza okwesibhakabhaka nophuzi. Ingubo ifaka imicibisholo emithathu ezinhliziyweni ezithile, emele i-chromosome yesi-21 yesithathu abantu abane-Down syndrome abanayo.
-
Izingilazi: Udoli ugqoka izingilazi ezibomvana, emele abantu abane-Down syndrome abavame ukuhlangabezana nobunzima bokubona.
“I-NDSS ijabule kakhulu ukwethula udoli wesibili weBarbie one-Down syndrome,” kusho uKandi Pickard, uMongameli kanye ne-CEO ye-NDSS. “Ukwethulwa kwalodoli kanye nodoli omusha weBarbie ongaboni kuphawula esinye isinyathelo esibalulekile ekwandiseni ukumelela komphakathi wabakhubazekile. Siyaziqhenya ngokuhlanganyela noBarbie njengoba belwela ukubonisa umhlaba wethu ohlukahlukene futhi omuhle.”
Ukudlala ngodoli kukhonjisiwe ukuthi kusiza ukuthuthukisa ububele namakhono omphakathi phakathi kwezingane, kuzihlonyisa ngamakhono omphakathi azowadinga ukuze ziphumelele esikhathini esizayo njengoba zicabanga ukuthi zingaba yini. Njengengxenye yomugqa wonodoli kaBarbie ohlukahlukene kakhulu, uchungechunge lweFashionistas manje lufaka izitayela ezingaphezu kuka-175+ ngemibala yesikhumba ehlukahlukene, imibala yamehlo, imibala yezinwele nezinhlobo, izinhlobo zomzimba, ukukhubazeka, nemfashini. Lolu hlu lufaka onodoli abane-vitiligo, labo abasebenzisa izihlalo zabakhubazekile noma izitho zokufakelwa, udoli onezinsiza zokuzwa, kanye nodoli ongenazinwele. AmaFashionistas ka-2024 ahlose ukuqhubekisela phambili umgomo kaBarbie oqhubekayo wokubonisa umbono ongezinhlangothi eziningi wobuhle nemfashini, okuvumela izingane eziningi ukuthi zibone umhlaba wazo umelelwe ngokudlala.
Ukuze kugujwe lokhu kwethulwa, uBarbie uhlanganyela nomkhiqizo wemfashini ofinyelelekayo i-Aille Design ngengqoqela egqugquzelwe uBarbie efaka izingcezu ezinobuhlalu be-braille. Ingqoqela ifaka iphethini ye-herringbone emnyama nemhlophe yakudala kaBarbie engutsheni engaphansi, isikhafu sentamo esimnyama, kanye neshathi ngombala opinki kaBarbie owaziwayo, ngalinye lifaka uphawu lokuklama lwe-Aille oluyisipesheli kanye nombhalo we-braille owenziwe ngamapharele e-Swarovski crystal.
